NYTimes.com News Web Site Wins People's Voice Award in 11th Annual Webby Awards

  
    
  
  
    
      The Webby Awards, the leading international honor for Web sites, named 
      the NYTimes.com as a People’s Voice winner in 
      the “Best Newspaper Web site” 
      category. Avenue A | Razorfish (NASDAQ:AQNT) 
      and its creative team helped with the concept redesign of the 
      award-winning site. Winners will be honored by the International Academy 
      of Digital Arts and Sciences at the 11th Annual Webby Awards in New York 
      City June 3 - 5, 2007.
    
    
      To recreate the new look and feel of the NYTimes.com it was critical to 
      maintain and highlight the editorial standards loyal NYTimes.com readers 
      were accustomed to viewing, while adding innovative, interactive 
      features. The creative team set out to deliver a “front 
      page” news experience, while engaging users of 
      the site to look beyond the front page to other useful tools and content.
    
    
      “The Webby Awards honors the outstanding work 
      that is setting the standards for the Internet,” 
      said David-Michel Davies, executive director of The Webby Awards. “The 
      NYTimes.com winning selection is a testament to the skill, ingenuity, 
      and vision of its creators.”
    
    
      “The Webbys highlight our industry’s 
      best and brightest and we’re honored to be 
      included in that prestigious group,” said 
      Pete Stein, senior vice president and general manager, Avenue A | 
      Razorfish East Region. “Our goal was to help 
      design a Web site that was innovative and easy for NYTimes.com users to 
      navigate, while leveraging the latest in Web 2.0 technology.”
    
    
      In addition, Avenue A | Razorfish garnered 
      two official honoree nominations for its Web development work for 
      XMRadio.com in the Radio category and StoptheFlu.org in the Health 
      category.
    
    
      Over the last 14 months, Avenue A | Razorfish 
      has tripled the size of its creative studio on Times Square to ramp up 
      on new projects like the NYTimes.com site, as well as major Web designs 
      for XMRadio.com and Condé Nast’s 
      Portfolio.com. Recently the agency landed three celebrated Creative 
      Directors, including Brook Lundy, who was also honored with a Webby 
      award this year for his work for Philips Norelco Bodygroom (www.shaveeverywhere.com).
    
    
      This year, The Webby Awards received a record 8,000 entries from more 
      than 60 countries and all 50 states. Founded in 1996, the awards are 
      judged by the International Academy of Digital Arts & Sciences, a global 
      organization that includes Harvey Weinstein, Arianna Huffington, Matt 
      Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks 
      CEO Rob Glaser.
    
    
      About Avenue A | Razorfish:
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, Dell, The New York Times 
      and Starwood Hotels use digital channels to acquire and service 
      customers. Avenue A | Razorfish’s 
      full suite of digital offerings includes online advertising, Web site 
      design and development, email and search engine marketing, emerging 
      media strategies, and enterprise portal development. Its award-winning 
      client teams have a great understanding of customer needs and provide 
      solutions through distinct business disciplines, which include: 
      analytics, strategy, technology, media, creative design and user 
      experience. An operating unit of Seattle-based aQuantive, Inc. (NASDAQ: 
      AQNT), Avenue A | Razorfish has offices in 
      markets across the United States, and global operations in Australia, 
      China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      About The Webby Awards:
    
    
      Hailed as the “Oscars of the Internet” 
      by The New York Times, The Webby Awards is the leading 
      international award honoring excellence on the Internet, including Web 
      sites, Interactive Advertising, Online Film & Video, and Mobile Web 
      sites. Established in 1996, the 11th Annual Webby Awards received a 
      record 8,000 entries from all 50 states and over 60 countries worldwide. 
      The Webby Awards is presented by The International Academy of Digital 
      Arts and Sciences. Sponsors and Partners of The Webby Awards include: 
      Adobe, The Creative Group, Verizon, AOL Video, dotMobi, The Barbarian 
      Group, CondéNast|CondéNet, 
      Level3, Adweek, Fortune, Reuters, Variety, Wired, IDG: Brightcove, 
      PricewaterhouseCoopers, 2advanced.Net, KobeMail and Museum of the Moving 
      Image.
    
    
      About the International Academy of Digital Arts and Sciences (IADAS):
    
    
      The International Academy of Digital Arts and Sciences is dedicated to 
      the creative, technical, and professional progress of the internet and 
      interactive media. The Academy is an intellectually diverse organization 
      that includes over 500 members consisting of leading experts in a 
      diverse range of fields, such as Virgin Group Founder Richard Branson, 
      business guru and author Tom Peters, The Body Shop President Anita 
      Roddick, fashion designer Max Azria, “Simpsons” 
      creator Matt Groening and Real Networks CEO Rob Glaser. The Webby Awards 
      and The International Academy of Digital Arts and Sciences are 
      registered trademarks of International Data Group. For more information, 
      visit www.iadas.net.
    
    
      In the company name Avenue A | Razorfish 
      noted in this news release, a pipe symbol appears between Avenue A and 
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