Clark Kokich Promoted to CEO of Avenue A / RazorfishClark Kokich, CEO, Avenue A | Razorfish

  
    
  
  
    
      Clark Kokich has been promoted to CEO of Avenue A | 
      Razorfish, it was announced today. Kokich has held the title of 
      worldwide president for the past two years at Avenue A | 
      Razorfish, which is the largest interactive marketing and technology 
      services firm in the U.S. and an operating unit of aQuantive, Inc. 
      (NASDAQ:AQNT).
    
    
      “Clark has been the driving force behind 
      Avenue A | Razorfish’s 
      success in an exploding industry,” said Brian 
      McAndrews, president and CEO of aQuantive. “He 
      has the unique ability to motivate not only employees of Avenue A | 
      Razorfish – continually getting them to 
      question ‘what’s 
      possible’ in the digital marketplace – 
      but he also has been a catalyst for clients, encouraging them to push 
      their own digital envelope. This promotion reflects the tremendous 
      success Clark and his leadership team have had, first in building the 
      leading interactive agency in the U.S., and now in steering the company’s 
      rapid global expansion program.”
    
    
      Kokich joined Avenue A | Razorfish in 1999. 
      Under his leadership, the company has grown to become the largest 
      interactive marketing and technology agency in the U.S., and it is 
      rapidly expanding its worldwide geographic footprint. Today, Avenue A | 
      Razorfish comprises more than 1,600 professionals in 19 offices in seven 
      countries (U.S., U.K., France, Germany, Japan, China and Australia) 
      focusing exclusively on digital marketing, serving world-class brands 
      such as Levi’s, Nike, Microsoft, Ford, 
      Disney, Starwood Hotels, Carnival Cruise Lines, AT&T, J.C. Penney and 
      Visa.
    
    
      “We are entering a time of extraordinary 
      growth and opportunity,” said Kokich. “It’s 
      amazing to look at the changes that have occurred in the digital 
      marketing industry since 1999, but they will absolutely pale in 
      comparison to what’s in store for marketers 
      over the next decade. It’s exciting to know 
      that we will continue to serve as catalysts for that change. Literally 
      each day brings new opportunities that we can tap into and exploit for 
      our clients.”
    
    
      Kokich has held a number of executive management positions during his 
      tenure at Avenue A | Razorfish. Prior to 
      serving as worldwide president, he was president of Avenue A | 
      Razorfish’s West region, and before that he 
      was president of the company’s Seattle and 
      Chicago offices. Prior to Avenue A | 
      Razorfish, Kokich held executive positions with Calla Bay retailers, 
      AT&T Wireless and Cole & Weber. Since his promotion to worldwide 
      president in 2005, he has been focused on the company’s 
      twin objectives of building an international network of offices, as well 
      as making significant investments in emerging digital media, including 
      Internet video, VOD, iPTV, mobile, viral, podcasting and adver-gaming.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, The New York Times and 
      Starwood Hotels use digital channels to acquire and service customers. 
      Avenue A | Razorfish’s 
      full suite of digital offerings includes online advertising, Web site 
      design and development, email and search engine marketing, emerging 
      media strategies, and enterprise portal development. Its award-winning 
      client teams have a great understanding of customer needs and provide 
      solutions through distinct business disciplines, which include: 
      analytics, strategy, technology, media, creative design and user 
      experience. An operating unit of Seattle-based aQuantive, Inc. 
      (NASDAQ:AQNT), Avenue A | Razorfish has 
      offices in markets across the United States, and global operations in 
      Australia, China, France, Germany, Japan and the United Kingdom. Please 
      visit www.avenuea-razorfish.com 
      for more information.
    
    
      About aQuantive, Inc.
    
    
      aQuantive, Inc. is a global digital marketing company founded in 1997 to 
      help marketers acquire, retain and grow customers across all digital 
      media. It is the parent company of Avenue A | 
      Razorfish, the largest interactive agency in the U.S., and five 
      international agencies, DNA, Amnesia, NEUE DIGITALE, e-Crusade and Duke; 
      Atlas, provider of integrated digital marketing technologies and 
      expertise; and DRIVEpm and Franchise Gator, performance media and 
      behavioral targeting businesses. Through its business units, aQuantive 
      is positioned to bring value to any interaction in the digital 
      marketplace. Its stock (ticker symbol: AQNT) is listed on the NASDAQ 
      exchange. aQuantive’s Web site address is www.aquantive.com.
    
    
      In the company name Avenue A | Razorfish 
      noted in this news release, a pipe symbol appears between Avenue A and 
      Razorfish. This symbol may not appear properly in some systems.