Aquantive (NASDAQ:AQNT)
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From Jun 2019 to Jun 2024
Avenue A | Razorfish, the largest interactive
marketing and technology services firm in the U.S. and an operating unit
of aQuantive, Inc. (NASDAQ:AQNT), is practicing what it preaches with
its internal wiki, a proprietary employee-driven knowledge sharing
portal for its 16 offices worldwide. The wiki was recently awarded a
Portal Excellence Award at the Shared Insights Portal Conference in the ‘Best
Team Collaboration Application’ category.
The award highlights applications that support internal and/or external
facing team development and interaction. The Avenue A |
Razorfish wiki was recognized for making use of innovative collaborative
technologies like Web-based discussion groups.
Embracing the philosophy and structure of Wikipedia, the popular,
collaborative encyclopedia that anyone can edit online, Avenue A |
Razorfish turned the wiki into an internal knowledge sharing and
project-based collaboration site for its seven business disciplines
across the globe, including: analytics, strategy, enterprise solutions,
technology, media, creative and user experience.
Andrew McAfee, associate professor at Harvard Business School commented
via his blog (http://blog.hbs.edu/faculty/amcafee/),
“I find that the sites I visit most often
these days are ones that give me 'the latest.' They help me stay on top
of the world, the blogosphere, and my personal network of people and
content. This page does the same thing at the company level for Avenue A |
Razorfish employees."
The spirit and culture at Avenue A |
Razorfish is entrepreneurial and collaborative, which allows employees
to share ideas and best practices with other employees around the globe.
Whether it is information derived from sample project work, research
resources or new ideas, the wiki provides an easy-to-use tool for people
to find resources and to spread ideas beyond smaller teams to facilitate
an open dialogue. It satisfies the social networking needs of a
fast-growing corporation by allowing employees to connect on a more
personal level via “people pages”
and community-specific content, rather than the typical content found on
corporate intranets. For an added level of security, the site is
password-protected and resides behind the company’s
firewall.
Created in January 2006, the Avenue A |
Razorfish wiki includes a home page and a ‘guidelines
and tips’ section where members can access
insight on how to edit the wiki and use templates for creating
information. The wiki utilizes many innovative features, including:
Tag cloud – organizes and bookmarks Web
sites for future visits
Mapping – guides people to subjects related
to their search queries
Blogs – online diary postings for each
discipline area
Page templates – existing forms for
employees to help simplify posting content
Photos and bios – similar to those on the
Facebook social network site
Google maps can be added to any page
Really Simple Syndication (RSS) feeds
User ratings.
Unlike traditional Web-based discussion forums, the blogs can be
integrated with email distribution lists to foster an open dialogue. The
wiki also feeds in other popular user-generated pages from the Web,
including Digg, a news community; Flickr, a photo sharing site and
del.iciou.us, a social bookmarking Web site.
”Our best ideas percolate from small project
teams,” said Ray Velez, vice president and
National Lead, Technology at Avenue A |
Razorfish. “The wiki is the perfect tool for
our people to share their ideas and collaborate with teams across all of
our 16 offices. Because the wiki is dynamic, and is constantly changing,
we’ve found that it bypasses the issue of
driving contribution because people want to keep the content fresh. By
integrating and indexing our heavily trafficked mailing lists we are
starting to mine the great content sitting in employee’s
email boxes. This benefits all of our people, not just a few.”
To build and create content, the company uses free, open source software
from MediaWiki, the software used by Wikipedia. The blogs are powered by
WordPress, a common blog platform and Avenue A |
Razorfish also integrated the software with its internal Microsoft
Active Directory to ensure the site is safe and complies with security
standards.
To share best practices related to enterprise corporations, Avenue A |
Razorfish released in July 2006 the“Corporate
Intranets Best Practices Report: A User-Driven Web 2.0 Perspective.”
The full report is available at: www.avenuearazorfish.com/enterprisesolutions/.
A wiki-based version of the report is also available on The Workplace
blog (www.theworkplaceblog.com),
which was designed by the Avenue A |
Razorfish Enterprise Solutions practice to help readers keep pace with
the news, trends, commentary and events affecting the enterprise
workplace and corporate intranets.
About the Shared Insights’ Portal
Excellence Awards
For more than eight years, the Shared Insights’
Portal Excellence Awards have recognized world class implementations
that provide significant business benefits and exploit innovative
technology. Leading analysts, consultants and editors judge the entries
in four award categories, including Best Team Collaboration Application,
Best Employee Portal, Best Customer or Partner Portal and the Best
Content Management Application. For more information visit: www.sharedinsights.com.
About Avenue A | Razorfish
Avenue A | Razorfish (www.avenuea-razorfish.com)
is the largest interactive marketing and technology services firm in the
U.S., and an operating unit of Seattle-based aQuantive, Inc.
(NASDAQ:AQNT). Avenue A | Razorfish solutions
are entrenched in deep technology, rigorous analytics and a rich
understanding of customer needs, including award-winning web media and
creative, search marketing services, email marketing/eCRM, and
world-class creative, design and implementation of customer Web sites,
intranets and extranets. Avenue A | Razorfish
operates three U.S. regions – East, West and
Central – with offices located in major U.S.
markets, the U.K., Australia, Germany and China. Clients include
AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels &
Resorts.
In the company name Avenue A | Razorfish
noted in this news release, a pipe symbol appears between Avenue A and
Razorfish. This symbol may not appear properly in some systems.