Avenue A / Razorfish Names Darin Brown Chief Strategy Officer

  
    
  
  
    
      Avenue A | Razorfish (NASDAQ:AQNT), one of the largest interactive 
      services firms in the world, today announced Darin Brown has become the 
      agency’s first Chief Strategy Officer. The new 
      position creates a catalyst for leveraging thought leadership throughout 
      the agency and to drive innovation on a global scale. In his new role, 
      Brown will lead the agency’s discipline areas, 
      including analytics, strategy, technology, creative design, search, user 
      experience and enterprise solutions. Brown will also be responsible for 
      the agency’s partnership alliance program and 
      marketing efforts.
    
    
      “As a 10-year veteran of Avenue A | Razorfish, 
      Darin has provided remarkable value in growing our business both on the 
      West coast and across the company. His efforts and strategic leadership 
      with our clients, partners and employees make him an excellent choice 
      for this critical role,” said Clark Kokich, 
      worldwide president, Avenue A | Razorfish. “Going 
      forward, our approach has to be different – we 
      have to think of new ways to support our clients in maximizing all 
      digital channels on a global scale. With Darin’s 
      leadership I am confident we will continue to challenge our clients to 
      innovate and rethink the way they do business.”
    
    
      Recent developments, including Avenue A | Razorfish’s 
      growing global roster, which includes offices and clients across the 
      U.S, Australia, China, France, Germany, Hong Kong, Japan and the United 
      Kingdom and client growth have sparked the need for a unified, digital 
      marketing strategy leader.
    
    
      “No single country is responsible for today’s 
      digital revolution, therefore, the key to addressing different consumer 
      needs is learning how to reach the global consumer on their terms,” 
      commented Brown. “I have a thrilling 
      challenge ahead of me and believe we are well-positioned to drive our 
      clients’ digital marketing plans, not only in 
      our backyard but across the globe.”
    
    
      “Through his thought leadership and passion, 
      Darin has proven he has the vision to advocate change and innovation 
      across all facets of the digital world,” said 
      Forest Key, director of the Web/Client UX Platform & Tools Team at 
      Microsoft Corp. “He has been a valuable 
      partner to us on many initiatives, including Microsoft Silverlight, and 
      has been instrumental in helping us set a new level of excellence for 
      user experience on the Web.”
    
    
      Brown has held many operational roles within Avenue A | Razorfish, 
      including functioning as president of the West region, where he was 
      responsible for leading operations in Seattle, Portland, San Francisco 
      and Los Angeles. He led the agency’s efforts 
      in integrating the Web media and Web development capabilities and 
      provided strategic and business development leadership for many of the 
      agency’s clients throughout his tenure with 
      the firm.
    
    
      Brown started his career in 1990 with Leo Burnett Toronto, now part of 
      Publicis Groupe, where he created the award-winning Leo Burnett 
      Interactive Group (now known as ARC).
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest interactive marketing and 
      technology services agencies in the world. The company helps industry 
      leaders such as Kraft, Dell, The New York Times and Starwood Hotels use 
      digital channels to acquire and service customers. Avenue A | 
      Razorfish's full suite of digital offerings includes online advertising, 
      Web site design and development, email and search engine marketing, 
      emerging media strategies, and enterprise portal development. Its 
      award-winning client teams have a great understanding of customer needs 
      and provide solutions through distinct business disciplines, which 
      include: analytics, strategy, technology, media, creative design and 
      user experience. An operating unit of Seattle-based aQuantive, Inc. 
      (NASDAQ:AQNT), Avenue A | Razorfish has offices in markets across the 
      United States, and global operations in Australia, China, France, 
      Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      NOTE: In the company name Avenue A | Razorfish noted in this news 
      release, a pipe symbol appears between Avenue A and Razorfish. This 
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