Avenue A / Razorfish Lends Creative Hand to Design Portfolio.com

  
    
  
  
    
      Supporting Condé Nast in providing business 
      executives with a sophisticated, new business Web site, Avenue A | 
      Razorfish, one of the largest interactive services firms in the world 
      (NASDAQ: AQNT), helped create Portfolio.com, the online arm of the 
      publishing bellwether’s latest magazine 
      creation – Condé 
      Nast Portfolio. The Web site (www.portfolio.com) 
      sets a new and emerging agenda for today’s 
      business executive.
    
    
      In Phase I of a multiphase approach, Avenue A | 
      Razorfish helped develop a site that presents business news, insights 
      and opinions on Portfolio.com in a highly visual manner. Through 
      imagery, illustrations, infographics, and video, the site provides 
      business executives with a full range of content and resources, 
      including related video and research on magazine articles, more than one 
      million company and executive profiles, city guides for business 
      travelers and the ability to comment instantaneously on articles and 
      columns. In addition, the site offers branded tools such as the “Hype 
      Report,” which dynamically tracks the most 
      blogged about companies and executives on the Web.
    
    
      “Our shared vision in developing Portfolio.com 
      was to create a destination business executives would want to visit 
      every day,” commented Bob Lord, East region 
      president, Avenue A | Razorfish. “Whether 
      to get caught up on breaking news or do a little research for their next 
      business trip, our goal was to make that journey as meaningful and 
      relevant as possible.”
    
    
      Avenue A | Razorfish and its team of user 
      experience, creative and technology experts worked in tandem with the 
      digital team at Portfolio.com to create a unique one-stop-shop for 
      breaking news, in-depth features, columns and blogs, as well as articles 
      on must-have gadgets and luxury goods.
    
    
      Working closely with the Portfolio.com team, Avenue A | 
      Razorfish set its focus on the pieces of the Web site that would 
      resonate with today’s savvy business 
      professional. The most important initiative in building the site was to 
      make sure it was efficient and easy to use, not only for readers, but 
      also for Portfolio.com’s editorial staff to 
      ensure the pages were flexible and dynamic. Editors will be able to 
      easily update and customize their sections, providing readers a 
      pertinent and timely experience.
    
    
      “Today’s business 
      executives are looking for efficiency in their media consumption online,” 
      Christopher Jones, Managing Editor of the Web site, said. “Portfolio.com 
      delivers a wide variety of topics for the well-rounded business 
      professional, from the top stories of the day, to the latest in culture 
      and lifestyle, all presented in a visually meaningful and provocative 
      way.”
    
    
      “With Phase I of the Web site launch behind 
      us, we’re gaining momentum to build and 
      expand the capabilities Portfolio.com offers our users down the road, 
      thereby dynamically changing and improving our user’s 
      experience every day,” said Ari Brandt, 
      Portfolio.com’s General Manager of Digital 
      Media.
    
    
      About Condé Nast Portfolio.com
    
    
      Portfolio.com is the online counterpart to Condé 
      Nast Portfolio, the new business magazine launching in April 2007. 
      Portfolio.com provides an informed take on business in real time. The 
      site will cover breaking business news and analysis with bloggers and 
      columnists on a diverse range of topics, from hedge funds to politics to 
      Hollywood, as well as editorial and photography from the magazine. 
      Portfolio.com will be a daily resource for business executives and the 
      general interest reader.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, Dell, The New York Times 
      and Starwood Hotels use digital channels to acquire and service 
      customers. Avenue A | Razorfish's full suite 
      of digital offerings includes online advertising, Web site design and 
      development, email and search engine marketing, emerging media 
      strategies, and enterprise portal development. Its award-winning client 
      teams have a great understanding of customer needs and provide solutions 
      through distinct business disciplines, which include: analytics, 
      strategy, technology, media, creative design and user experience. An 
      operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | 
      Razorfish has offices in markets across the United States, and global 
      operations in Australia, China, France, Germany, Japan and the United 
      Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      In the company name Avenue A | Razorfish 
      noted in this news release, a pipe symbol appears between Avenue A and 
      Razorfish. This symbol may not appear properly in some systems.