''Avenue A / Razorfish Establishes Itself as a Leader of Web Design''

  
    
  
  
    
      Avenue A | Razorfish, one of the largest 
      interactive services firms in the world and an operating unit of 
      aQuantive, Inc. (NASDAQ:AQNT), today announced it was cited as a leader 
      in “The Forrester Wave: Interactive Marketing 
      Agencies-Web Design Capabilities”, Forrester 
      Research. Avenue A | Razorfish was among 15 
      companies selected by Forrester to participate in its annual, Forrester 
      Wave™: Interactive Marketing Agencies – 
      Web Design Capabilities report. To access the independent report, click 
      the following link: http://www.avenuea-razorfish.com/news.htm.
    
    
      Forrester cited Avenue A | Razorfish as a 
      leader in both the transaction-led Web projects category, which 
      evaluates Web usability, and in the image-led projects category, which 
      evaluates how agencies can help organizations build their brand presence 
      online through creativity and differentiation.
    
    
      “Avenue A | 
      Razorfish continues to offer a soup-to-nuts Web marketing solution that 
      includes designing and building high-quality sites as well as driving 
      users to sites with marketing programs,” wrote 
      Forrester analyst Kerry Bodine. “This year 
      the agency firmly established itself as a leader in the category, 
      propelled by high scores on our usability tests, solid user modeling, 
      and high client satisfaction. With a substantial market presence, strong 
      technology practice, and a well-thought-out strategy for continued 
      growth, Avenue A | Razorfish is a great 
      choice for clients seeking quality design work that is backed by 
      stability”
    
    
      The report indicated that Avenue A | 
      Razorfish is a “top choice for usability” 
      and a particularly good fit for companies wanting expertise in social 
      media behavior. Forrester indicated that Avenue A | 
      Razorfish’s ethnographic research into media 
      consumption and social networking is helping clients like Condé 
      Nast embrace social networking as an every day utility online. The 
      agency helped launch its teen girls social media site, Flip.com, in 
      February 2007.
    
    
      Forrester evaluated Avenue A | Razorfish and 
      the other agencies against 18 criteria methods that ranged from client 
      satisfaction to how well agencies support user-centered goals in their 
      Web design.
    
    
      “Being selected as a leader in Web design 
      from Forrester is a tremendous honor and a testament to the clients who 
      trust Avenue A | Razorfish to help them 
      create great customer experiences across digital channels,” 
      said Clark Kokich, worldwide president, Avenue A | 
      Razorfish.
    
    
      Forrester conducts primary research to develop a list of vendors that 
      meet their criteria to be evaluated in this market. From that initial 
      pool of vendors, they then narrow their final list. They choose these 
      vendors based on: 1) product fit; 2) customer success; and 3) Forrester 
      client demand. To evaluate the vendors and their products against our 
      set of criteria, they gather details of product qualifications through a 
      combination of lab evaluations, questionnaires, demos, and/or 
      discussions with client references.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, Dell, The New York Times 
      and Starwood Hotels use digital channels to acquire and service 
      customers. Avenue A | Razorfish's full suite 
      of digital offerings includes online advertising, Web site design and 
      development, email and search engine marketing, emerging media 
      strategies, and enterprise portal development. Its award-winning client 
      teams have a great understanding of customer needs and provide solutions 
      through distinct business disciplines, which include: analytics, 
      strategy, technology, media, creative design and user experience. An 
      operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | 
      Razorfish has offices in markets across the United States, and global 
      operations in Australia, China, France, Germany, Japan and the United 
      Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      Note to editors: In the company name Avenue A | 
      Razorfish noted in this news release, a pipe symbol appears between 
      Avenue A and Razorfish. This symbol may not appear properly in some 
      systems.