Avenue A / Razorfish Announces Search Technology to Efficiently Crawl and Diagnose Web Site Performance

  
    
  
  
    
      Avenue A | Razorfish (NASDAQ:AQNT), one of 
      the largest interactive services firms in the world, today announced 
      Super-intelligent Link Crawler™ (SiLC), a 
      proprietary tool that crawls within web sites to detect errors such as 
      broken links and “404 Error Messages” 
      that alert users the web page isn’t loading. 
      The tool analyzes why errors occur and can benchmark a web site’s 
      performance against other competing sites. The agency has combined the 
      tool with its search engine optimization (SEO) and web design expertise 
      to improve search rankings and usability for major brands like U.S. 
      News & World Report.
    
    
      U.S. News & World Report (www.usnews.com) 
      recently redesigned its web site to grow traffic within its education, 
      health, money and news sections and to improve its search capability 
      within the site. After running SiLC, Avenue A | 
      Razorfish discovered search engines were not ranking many of its web 
      pages because they were viewing pages as duplicate content. For 
      instance, U.S. News & World Report created the main content 
      of a health page article, as well as a ‘printer 
      friendly’ version. The web crawlers were 
      tracking both and consequently not ranking the pages in search 
      engine results. Within two months of the U.S. News & World Report 
      relaunch, organic visits increased by 24 percent compared to the same 
      period in 2006. In addition, organic visits from Google increased by 45 
      percent compared to 2006.
    
    
      “Avenue A | 
      Razorfish’s SiLC technology was able to 
      quickly and efficiently identify elements of our site that were impeding 
      us from maximizing our search engine visibility,” 
      said Jennifer Simonds, Director of Online Marketing from U.S. News & 
      World Report. “Previously it was a manual 
      process that would have taken us months to complete. Instead, we were 
      able to see significant increases in search engine performance in less 
      than three months. By following their recommendations around social 
      tagging and optimizing our news feed, traffic substantially increased 
      from these channels by more than 500 percent.”
    
    
      Commented William Flaiz, vice president, Search Engine Optimization 
      (SEO) and Web Analytics for Avenue A | 
      Razorfish, ”SiLC is like a Swiss Army Knife 
      that serves many purposes beyond web crawling. It is different than 
      other web crawlers because it can intelligently process why certain web 
      pages aren’t performing well and integrate 
      with other SEO tools to improve efficiencies not only within a web site, 
      but to other linked Web sites, portals and blogs.”
    
    
      SiLC joins the growing list of SEO tools from Avenue A | 
      Razorfish, including SEOsource™, the agency’s 
      proprietary SEO technology that provides SEO Engineers with full 
      diagnostics to efficiently measure and determine how well a web site is 
      performing and SEOdirect™, a proprietary feed 
      management technology that optimizes and manages search results within 
      major travel, entertainment, news and real estate web sites. All three 
      SEO tools are available immediately to all Avenue A | 
      Razorfish customers globally. Prices vary based on customization and 
      level of analysis.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, The New York Times and 
      Starwood Hotels use digital channels to acquire and service customers. 
      Avenue A | Razorfish's full suite of digital 
      offerings includes online advertising, Web site design and development, 
      email and search engine marketing, emerging media strategies, and 
      enterprise portal development. Its award-winning client teams have a 
      great understanding of customer needs and provide solutions through 
      distinct business disciplines, which include: analytics, strategy, 
      technology, media, creative design and user experience. An operating 
      unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), Avenue A | 
      Razorfish has offices in markets across the United States, and global 
      operations in Australia, China, France, Germany, Japan and the United 
      Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      In the company name Avenue A | Razorfish 
      noted in this news release, a pipe symbol appears between Avenue A and 
      Razorfish. This symbol may not appear properly in some systems.