Avenue A / Razorfish Acquires Duke Digital Marketing Agency Based in France

  
    
  
  
    
      Avenue A | Razorfish, one of the largest 
      interactive services firms in the world and an operating unit of 
      aQuantive, Inc. (NASDAQ:AQNT), today announced the acquisition of Duke, 
      an independent interactive agency based in Paris. Duke will retain its 
      brand identity and existing leadership team and will operate as a 
      subsidiary of Avenue A | Razorfish. Duke 
      joins Avenue A | Razorfish’s 
      growing international digital marketing family, which includes offices 
      across the U.S. and in Australia, Hong Kong, China, Germany, Japan and 
      the United Kingdom.
    
    
      Founded in 1999, Duke helps clients position, define and implement their 
      brands online through an integrated use of strategy, marketing, design 
      and technology. The agency’s innovative client 
      work was recently honored with three Cyber Cristal awards at the 
      distinguished Méribel Advertising Festival, a 
      Cyber Lion at the International Cannes Festival for the Sony (PSP) 
      PlayStation launch and Best Interactive Agency of the last 20 years for 
      CB News Magazine. Clients include Nissan, McDonald’s, 
      Nike and Procter and Gamble, among others.
    
    
      Duke co-founder and co-president Christine Santarelli commented, “Our 
      shared vision of creativity tailored to the specific needs of clients is 
      at the heart of this opportunity. We look forward to working together 
      with the Avenue A | Razorfish team to grow 
      and develop new skills, and help clients define their online marketing 
      goals and realize measurable success.”
    
    
      “Duke’s remarkable 
      host of digital marketing solutions for Web site creation and 
      development is in harmony with their clients’ 
      brands,” said Clark Kokich, worldwide 
      president, Avenue A | Razorfish. “As 
      showcased by their impressive work and industry honors, Duke 
      demonstrates a keen ability to anticipate consumer behavior online. 
      Teaming with this talented group provides our growing international 
      organization a means to serve multinational clients’ 
      needs in France and beyond.”
    
    
      Under the leadership of Christine Santarelli and Matthieu de Lesseux, 
      co-founders and co-presidents, the company is profitable and expects net 
      revenue of approximately $12-$14 million (US) for the remainder of 2007. 
      Duke has 130 employees and is a member of AACC Interactive, EBG and IAB 
      advertising associations.
    
    
      The total purchase price, payable in cash, will be determined by an 
      earnout arrangement based on profit contributions from Duke over the 
      next three years and Duke’s net asset value 
      on March 5, 2007. A cash payment of €6 
      million was paid as upfront consideration on the earnout.
    
    
      aQuantive expects this acquisition to be accretive on both a GAAP 
      earnings and EBITDA basis.
    
    
      About Duke
    
    
      Established in 1999, Duke is an independent interactive agency based in 
      France and the United Kingdom. Their online marketing strategy is to 
      enhance and position brands online, helping clients such as McDonald’s, 
      Nike, PlayStation, Procter and Gamble and Nissan define and implement 
      digital strategies. Duke is the largest independent interactive agency 
      in France and offers a full range of digital services, including 
      strategy, creative design, IT, search engine marketing and hosting. 
      Please visit http://www.duke-interactive.com 
      for more information.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest 
      interactive marketing and technology services agencies in the world. The 
      company helps industry leaders such as Kraft, Dell, The New York Times 
      and Starwood Hotels use digital channels to acquire and service 
      customers. Avenue A | Razorfish's full 
      suite of digital offerings includes online advertising, Web site design 
      and development, email and search engine marketing, emerging media 
      strategies, and enterprise portal development. Its award-winning client 
      teams have a great understanding of customer needs and provide solutions 
      through distinct business disciplines, which include: 
      analytics, strategy, technology, media, creative design and user 
      experience. An operating unit of Seattle-based aQuantive, Inc. 
      (NASDAQ:AQNT), Avenue A | Razorfish has 
      offices in markets across the United States and global operations in 
      Australia, China, Germany, Japan and the United Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      Certain statements in this press release are "forward-looking 
      statements" within the meaning of the Private Securities Litigation 
      Reform Act of 1995. Words such as "expects," "anticipates," "forecasts," 
      and similar expressions identify forward-looking statements, but their 
      absence does not mean that the statement is not forward-looking. 
      Forward-looking statements also include any other passages that relate 
      to expected future events or trends that can only be evaluated by events 
      or trends that will occur in the future. The forward-looking statements 
      in this release include, without limitation, statements regarding 
      expected revenue of Duke for the remainder of 2007, expected future 
      financial contributions, and expected benefits to be realized through 
      the combination of Avenue A | Razorfish and 
      Duke. These forward-looking statements are subject to certain risks and 
      uncertainties that could cause actual results to differ materially from 
      those anticipated, such as risks inherent in acquiring a business and 
      the risk that the business may not be integrated successfully. More 
      information about factors that could cause actual results to differ 
      materially from those predicted in aQuantive's forward-looking 
      statements is set out in its annual report on Form 10-K for the year 
      ended December 31, 2006, filed with the Securities and Exchange 
      Commission. Readers are cautioned not to place undue reliance upon these 
      forward-looking statements, which speak only as to the date of this 
      release. Except as required by law, aQuantive undertakes no obligation 
      to update any forward-looking or other statements in this press release, 
      whether as a result of new information, future events or otherwise.
    
    
      © Avenue A | 
      Razorfish™. All rights reserved. Part of 
      aQuantive, Inc. (NASDAQ:AQNT)
    
    
      In the company name Avenue A | Razorfish 
      noted in this news release, a pipe symbol appears between Avenue A and 
      Razorfish. This symbol may not appear properly in some systems.