Atlas AdMarket Technology Enables Publishers to Create a Self-Serve Marketplace to Maximize Yield from Discretionary Inventory

  
    
  
  
    
      Atlas, a provider of digital marketing technologies and expertise and an 
      operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the 
      launch of AdMarket, its discretionary inventory ad serving technology 
      for large enterprise publishers.
    
    
      Atlas AdMarket technology enables large publishers to participate in a 
      self-serve marketplace where they establish their own performance sales. 
      By enabling publishers to create a direct marketplace for advertisers 
      bidding on discretionary inventory, AdMarket maximizes publisher 
      revenue. The marketplace gives them full control over where, when and 
      how to run discretionary advertiser campaigns. Until now, these 
      industry-leading tools have only been available to a handful of 
      strategic partners, who have leveraged AdMarket technology to optimize 
      and deliver over 50 billion impressions per month.
    
    
      “AdMarket firmly places publishers in control 
      of their discretionary inventory by enabling them to operate a managed 
      marketplace to auction it to the highest bidder,” 
      said Karl Siebrecht, president, Atlas.
    
    
      How AdManager Supplements Publisher Ad Serving
    
    
      AdMarket complements Atlas AdManager, a premium inventory campaign 
      management and ad serving system and AdManager’s 
      Network Control Panel, a module for the optimization of discretionary ad 
      network deals. The Network Control Panel enables publishers selling 
      discretionary inventory through ad networks to realize revenue with 
      significantly higher profitability and lower operational burden than 
      manual management of network sales.
    
    
      AdMarket and Network Control Panel work in conjunction with Atlas 
      AdManager to support – rather than cannibalize – 
      a publisher’s premium campaigns whether for 
      direct performance marketplace deals or optimizing discretionary network 
      deals.
    
    
      “AdMarket has consistently provided superior 
      yield management for its publisher clients over the past five years,” 
      said Siebrecht. “Our ad serving and 
      optimization system drives better results because it is designed 
      exclusively for discretionary inventory and we provide full integration 
      with Atlas data and advertiser tags to enable easy performance tracking, 
      and access to a wealth of available targeting data.”
    
    
      Availability
    
    
      For more information on Atlas AdMarket or AdManager’s 
      Network Control Panel, please call 1.919.872.7755 or email [e-mail].
    
    
      About Atlas
    
    
      Atlas provides digital media technologies for agencies, advertisers and 
      publishers. Atlas solutions for agencies and advertisers enable the 
      unified management of digital marketing campaigns across display 
      banners, rich media, search, video, and Web sites. Atlas solutions for 
      publishers maximize advertising revenue across all available and 
      developing digital media platforms. With industry-leading tools and 
      close collaboration, Atlas helps our clients achieve dramatic, 
      measurable results.
    
    
      Atlas serves its clients from offices in Atlas serves its clients from 
      offices in Seattle, San Francisco, New York, Denver, Raleigh, London, 
      Hamburg, Milan, Tokyo and Sydney. Atlas, an operating unit of aQuantive, 
      Inc. (NASDAQ: AQNT), is a member of the NAI, adhering to the NAI privacy 
      principles that have been applauded by the FTC, and is the first 
      third-party ad server to complete the auditing process and achieve ad 
      measurement accreditation by the Media Rating Council. Please visit www.atlassolutions.com 
      for more information.