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Atlas, a provider of digital marketing technologies and expertise and an
operating unit of aQuantive, Inc. (NASDAQ:AQNT), today introduced Atlas
AdManager Version 10 for digital publishers, delivering a
new-to-industry automated ad network control panel to publishers to
increase revenue from under-utilized impressions. This is expected to be
the first in a series of innovations resulting from integrating the
best-in-breed resources of Atlas and Accipiter. Atlas acquired Accipiter
in December of 2006, including its core application, AdManager,
introduced in 1996, which delivers billions of ads monthly across all
rich media types to hundreds of leading publishers around the world.
Atlas and Accipiter, both online ad management leaders and pioneers,
integrated under the Atlas brand.
To help optimize publishers’ ad revenue on
virtually any digital channel, additional Atlas AdManager V10
enhancements include custom statistical dashboards, expanded custom
reporting capabilities and unique visitor statistics, as well as an
intuitive user interface.
“Clearly, ad revenue management as well as
inventory management are critical to publishers,”
said Atlas Senior Vice President Brian Handly. “With
AdManager Version 10, publishers can now make smarter,
revenue-generating decisions, faster.”
Details of Atlas AdManager Version 10 innovations and enhancements
include:
AdManager Network Control Panel - Publishers now have the ability
to manage ad network partners with sophistication and speed –
to realize revenue from discretionary inventory at a significantly
higher rate and with a lower operational burden than manual management
of remnant ad deals. Publishers can set their own CPM price, and the
system will automatically deliver ads when that price is met, capturing
a premium for a portion of their undersold inventory.
Statistical Dashboard - Log in to an efficient “executive
summary” dashboard. Customize views for
different user types, such as administrators, advertisers, salespeople
and agencies. Display, hide and refresh data and dashboard, as needed.
Quickly view statistics such as expiring campaigns, behind schedule
campaigns, and logged-on users.
Expanded Reporting - Create custom report templates with Report
Designer: From customer color schemes and logos to custom columns and
calculations. Import and export reports, and custom brand them, or
create simple reports with AdManager’s
intuitive Report Wizard.
Unique Visitor Insights - Analyze unique-visitor information more
easily to determine how campaigns performed. Generate reports to relay
unique visitor statistics, including the number of unique visitors who
saw or clicked on a specific campaign (or individual creative within
each campaign) on any given day.
Intuitive User Interface - Increase productivity with the
streamlined, colorful, graphical user interface.
"We are pleased to partner with companies that embrace innovation,”
said Photobucket CEO Alex Welch. Welch continued, “We
already considered AdManager best of breed, and now Atlas and AdManager
are extending their offering to give us a revenue-generating tool with
truly actionable analytics – sophisticated
yet simple. The AdManager team anticipates the needs of publishers like
Photobucket, and delivers.”
“We’re thrilled by
the new tools to help us make highly informed revenue-producing
decisions,” said Six Apart Director of Sales
Operations, Ernie Riemer. Riemer added, “I
believe AdManager Version 10 is business savvy, flexible and will
support our ad management growth.”
Publishers can easily obtain campaign data and make optimization updates
in real time, quickly discover trends and accurately forecast inventory,
precisely target audiences and serve any ad on virtually any channel
with Atlas AdManager Version 10.
About Atlas
Atlas provides digital media technologies for agencies, advertisers and
publishers. Atlas solutions for agencies and advertisers enable the
unified management of digital marketing campaigns across display
banners, rich media, search, video, and websites. Atlas solutions for
publishers maximize advertising revenue across all available and
developing digital media platforms. With industry-leading tools and
close collaboration, Atlas helps our clients achieve dramatic,
measurable results.
Atlas serves its clients from offices in Seattle, San Francisco, New
York, Denver, Raleigh and London. Atlas, an operating unit of aQuantive,
Inc. (NASDAQ:AQNT), is a member of the NAI, adhering to the NAI privacy
principles that have been applauded by the FTC, and is the first
third-party ad server to complete the auditing process and achieve ad
measurement accreditation by the Media Rating Council.