Amnesia Wins Interactive Agency of the Yearwww.amnesia.com.au

  
    
  
  
    
      Avenue A | Razorfish, one of the largest interactive services firms in 
      the world and an operating unit of aQuantive, Inc. (NASDAQ: AQNT) today 
      announced its recently acquired company, Amnesia, was named the 
      interactive agency of the year by AdNews magazine, Australia’s 
      top advertising, marketing and media publication with a circulation of 
      more than 60,000.
    
    
      Amnesia received the honor this month in Sydney at the AdNews 
      annual awards dinner which recognized both traditional and interactive 
      advertising agencies. A total of 12 agencies were nominated for the 
      interactive award. For Network of the Year, Amnesia made the final four 
      out of 80 agencies nominated. Amnesia also received the coveted “People’s 
      Choice Award”, an honorary distinction from 
      David Clutterbuck, editor of AdNews.
    
    
      “We are extremely proud of our Australian 
      team. This award is well-deserved as showcased by the remarkable work 
      they’ve been doing for high profile clients 
      such as Microsoft and Disney,” said Clark 
      Kokich, worldwide president of Avenue A | Razorfish. “Amnesia 
      has been an outstanding addition to the Avenue A | Razorfish global 
      family, consistently providing the very best in client service and 
      creative innovation.”
    
    
      In 2006, Amnesia won 16 new accounts including Weight Watchers, Expedia 
      and Starwood Hotels in addition to opening a new office in Tokyo. 
      Amnesia supports their digital marketing campaigns through research and 
      exit polls the team performs on every Web site they produce to measure 
      and test customer experience. Since the Avenue A | Razorfish acquisition 
      in July, Amnesia has managed to increase their staff while providing 
      training and various incentives to recruit and retain employees.
    
    
      “Being named the interactive agency of the 
      year by AdNews is an incredible honor,” 
      stated Iain McDonald, managing director of Amnesia. “2006 
      was an exciting year for us. We’ve worked 
      with some great clients who gave us the opportunity to stretch our 
      creative limits. With the recent growth of our team and the addition of 
      our Tokyo office, we look forward to more success in the year ahead.”
    
    
      About Amnesia
    
    
      Amnesia is a full-service, digital agency with offices in Australia and 
      Japan. Founded in 1998, Amnesia provides digital advertising, creative 
      design and web development services throughout Asia Pacific for 
      multinational clients including Disney, Xbox and IKEA. For information 
      about Amnesia, visit www.amnesia.com.au.
    
    
      About Avenue A | Razorfish
    
    
      Avenue A | Razorfish is one of the largest interactive marketing and 
      technology services agencies in the world. The company helps industry 
      leaders such as Kraft, Dell, The New York Times and Starwood Hotels use 
      digital channels to acquire and service customers. Avenue A | 
      Razorfish's full suite of digital offerings includes online advertising, 
      Web site design and development, email and search engine marketing, 
      emerging media strategies, and enterprise portal development. Its 
      award-winning client teams have a great understanding of customer needs 
      and provide solutions through distinct business disciplines, which 
      include: analytics, strategy, technology, media, creative design and 
      user experience. An operating unit of Seattle-based aQuantive, Inc. 
      (NASDAQ: AQNT), Avenue A | Razorfish has offices in markets across the 
      United States, and global operations in Australia, China, Germany, Japan 
      and the United Kingdom. Please visit www.avenuea-razorfish.com 
      for more information.
    
    
      In the company name Avenue A | Razorfish noted in this news release, a 
      pipe symbol appears between Avenue A and Razorfish. This symbol may not 
      appear properly in some systems.