Solonis and Apropos Technology Form Strategic Relationship; Partnership extends call center functionality in financial services

Apropos(TM) Technology (NASDAQ:APRS) announced today
that Solonis, a leading provider of customer-centered solutions for
banks and credit unions, has joined the company's Strategic Technology
Alliance Partner program. The relationship combines Solonis' expertise
in the financial services industry with Apropos' leading contact
center communications management solutions.
   Solonis' proprietary software platform, Solonis FI, combines
custom analytics and decision support systems to help banks and credit
unions automate sales, marketing and relationship management
functions. The Apropos partnership will expand Solonis' ability to
automate the delivery of real-time information and recommendations to
call center agents, helping them to instantly determine which inbound
callers are good candidates for up-sell, cross-sell or retention
offers.
   "The contact center is critical to the maintenance of customer
relationships in the financial services industry," said Solonis CEO
Ron Buck. "Our partnership with Apropos will benefit banks, credit
unions and other financial services organizations focused on enhancing
real-time, one-to-one customer marketing efforts in their contact
centers."
   Apropos is also essential to Solonis in supporting its customers'
onboarding strategy, a structured orientation program including
multiple contacts within the first 90 days of a customer relationship.
A recent BAI Research survey shows that customer attrition within the
first three to six months of new checking account relationships can be
up to 200% higher than annualized attrition rates.
   By leveraging Apropos' multi-channel interaction management
solution through its software platform, Solonis selects the best
communication method for contacting new customers. "In supporting our
customers' onboarding activities, Apropos enables us to determine the
optimum combination of communication vehicles - such as voice, e-mail,
Web, and fax - that result in consistently positive customer
experiences," reported Buck. "In particular, Apropos' e-mail
capabilities are extremely valuable to us. As customers increasingly
use this method, we can add intelligence, real-time decision support,
event-driven action plans and Web chat to further personalize each
interaction."
   "The relationship with Solonis via this technology alliance
agreement is a natural fit," said Apropos Technology President and CEO
David McCrabb. "By deploying business analytics in the contact center,
agents at financial service organizations will reap a variety of
benefits, including instant access to customer information and
intelligent product recommendations delivered in real-time."

   About Apropos Technology

   Apropos Technology, Inc. (NASDAQ:APRS) develops communications
management solutions for contact center operations. Apropos solutions
are largely used when differentiated levels of service and support are
required to effectively service the customer base. Organizations rely
on Apropos' solutions to prioritize and intelligently route customers
to the right service agent and measure contact center performance as
well as enhance business continuity across the enterprise. Apropos
solutions integrate with existing CRM systems to manage and archive
voice, e-mail, Web chat, VoIP or fax interactions. Founded in 1989,
the company serves over 300 clients worldwide from its corporate
headquarters in Oakbrook Terrace, IL, and from its European
headquarters in the United Kingdom. Additional information about
Apropos and its solutions can be found at www.apropos.com.

   About Solonis

   Since 1991, Solonis has helped its customers realize their
strategic business objectives by delivering innovative technology
solutions and services. Working closely with market leading banks and
credit unions, the company has created the Solonis FI solution for the
financial services industry. Focused on "redefining high performance,"
Solonis combines proprietary event-driven sales processes, a patented
collection of customer strategies, the right mix of coaching and
training, and unique software that quickly and seamlessly enables new
strategies, to help banking clients produce spectacular results by
putting their strategies in action. Additional information about
Solonis can be found at www.solonis.com.