Apropos Technology Names McCrabb Interim CEO

Apropos Technology Names McCrabb Interim CEO 


OAKBROOK TERRACE, Ill., Aug. 2  /PRNewswire-FirstCall/ -- Apropos Technology
(NASDAQ:APRS), a leading provider of real time multi-channel interaction
management solutions, today announced that David McCrabb has been named interim
President and Chief Executive Officer of the Company and will be assuming this
role in mid-August.

McCrabb was previously the President and Chief Executive Officer of NewMonics,
provider of a Java-compliant virtual machine expressly made for complex
embedded applications. Prior to joining NewMonics, he served as President of
Santa Cruz Operations (SCO), a top provider of Linux and UNIX operating systems
for Intel hardware, where he helped grow revenues to a company record of $225
million. Following the sale of SCO's software division to Caldera
International, a leading source for Linux and UNIX Internet solutions, he
assumed the role of President and Chief Operating Officer at Caldera.

McCrabb will serve as President and Chief Executive Officer while the Board
conducts a search to identify candidates for this position.  McCrabb will also
be considered to fill this position on a longer-term basis.  Kevin Kerns,
previous President and Chief Executive Officer, is expected to continue with
the Company for a limited period of time to facilitate a smooth transition. 
Kerns has resigned from the Board of Directors.

Don DeLoach, Chairman of the Board, said, "Kevin has been instrumental in the
development of the Company and its technology.  He has led our cost reduction
efforts in the midst of a difficult environment.  We are grateful for all of
his efforts and we wish him well.  We believe that David will provide strong
leadership to guide the Company as it continues to roll out its Version 6
product suite.  We are delighted that David has agreed to join us."

About Apropos Technology

Apropos Technology, Inc. develops and markets one of the industry's leading
business communications platforms, providing an open, system independent
application suite for real time, multi-channel interaction management. This
application platform enables companies to personalize and intelligently manage
all of their customer, employee, and vendor interactions, thereby reducing
costs, improving communications and operating efficiency, and increasing
overall revenue opportunities. The application provides timely and accurate
information on communications of all types to those within the business who
need visibility into real time business performance and trends. This
information enables customers to react immediately to changing business
conditions and make informed strategic decisions. The company's award-winning
solution has received seven (7) US patents for call center related technology
inventions, including a patent on the concept of blending multi-channel
communications into a single, universal queuing system. The solution
intelligently classifies, prioritizes, routes and reports on each business
interaction, based on the value of each interaction, across a variety of
communications media, including Voice, E-mail, Web, Fax, and Voice over IP
(VoIP). Apropos Technology serves over 300 clients worldwide from its Corporate
headquarters in Oakbrook Terrace, Ill., and from its European headquarters in
the United Kingdom. Additional information about Apropos and its products can
be found at http://www.apropos.com/.

Safe Harbor Statement

Apropos Technology statements contained in this press release that are not
purely historical are forward-looking statements within the meaning of Section
21E of the Securities and Exchange Act of 1934, including statements regarding
Apropos Technology's expectations, anticipations, goals, beliefs, targets,
hopes, intentions or strategies regarding the future.  Forward-looking
statements include statements regarding business model, product introduction
and acceptance, future sales, sales growth and sales channels, profitability
and results of operations, gross margins, operating expenses and financial
stability.  These forward-looking statements are subject to various risks and
uncertainties as more fully set forth under the caption "Risk Factors
Associated with Apropos' Business and Future Operating Results" in Apropos
Technology's Annual Report on Form 10-K for the year ended December 31, 2003,
as filed with the Securities and Exchange Commission.  Apropos Technology's
actual results and the timing of certain events may differ significantly from
the results discussed in the forward-looking statements; Apropos Technology
makes no commitment to disclose any revisions to forward-looking statements, or
any facts, events or circumstances after the date hereof that may bear upon
forward-looking statements. 

DATASOURCE: Apropos Technology



CONTACT:  Frank Leonard of Apropos Technology, [phone], ext.

7724, ; or Apropos Investors Relations - Leslie Loyet

of Financial Relations Board, [phone],





Web site:  http://www.apropos.com/ 

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