Apropos Technology Enters Strategic Partnership With TelSK for Asia-Pacific Region

Apropos Technology Enters Strategic Partnership With TelSK for
Asia-Pacific Region
- Outsourced Service Capabilities for Apropos in the Asia-Pacific Region -



OAKBROOK TERRACE, Ill., June 23  /PRNewswire-FirstCall/ -- Apropos Technology
(NASDAQ:APRS), a leading provider of call center communication management
solutions, today announces the Company has entered into a value added reseller
agreement with TelSK Co. Ltd.  TelSK, headquartered in Seoul, Korea,
specializes in the provision of contact center, help desk and information
technology management consulting and outsourcing under long-term contracts to
medium and large companies throughout the Asia Pacific region.

Under terms of the agreement, TelSK, a partnership of Telus International and
SK C&C, will standardize its outsourced contact center and help desk services
offerings on Apropos Technology's Multi-Channel Interaction Management Suite v6
Enterprise Edition.  Additionally, TelSK will resell the Apropos Interaction
Management Suite v6 Enterprise Edition throughout TelSK's targeted Asia Pacific
regions.

TelSK selected and deployed Apropos to provide a fully blended interaction
management infrastructure for voice, e-mail and task-based communications
across its customer service operation. Through tight integration with TelSK's
voice and data infrastructure, Apropos is delivering a multi-lingual universal
queue, computer telephony integration for skills-based and personalized,
client-specific routing, as well as client-specific service-level management
and adherence.

  With the implementation of Apropos, TelSK will be able to deliver:
   -- The provision of a common, multi-lingual infrastructure for the rapid
      deployment of outsourced contact center and help desk clients
   -- The opportunity to increase revenues, operating margins and customer
      satisfaction through multi-channel communications capabilities and the
      effective management of client-specific service-level agreements



"The TelSK business partnership expands Apropos' footprint in one of the
fastest growing call center markets in the Asia Pacific region," states Kevin
Kerns, CEO and president of Apropos Technology. "TelSK has been in the call
center and IT outsourcing market for several years, with active call center
operations in Korea, and new operations planned for both China and the
Philippines. With continued adoption of the outsourcing model both here and
abroad, partnerships with proven call center companies such as TelSK can drive
significant, new revenue opportunities for the Company."

About TelSK Co. Ltd.

TelSK is a joint venture company, created in July 2001, and based on the
partnership of Telus International and SK C&C. TelSK's major services includes
contact center, help desk, IT management consulting, and outsourcing. TelSK's
business objective is to expand its services throughout Asia. TelSK currently
employs over 400 people. TelSK is providing technical support on a global
basis, serving locations such as: Antwerp, Dubai, Hanoi, Jakarta, Manila,
Riyadh, Teheran, Mumbai, Osaka, Tokyo, Beijing, Frankfurt, Paris, Ho Chi Minh
City, Kuala Lumpur, Shanghai, Taipei, Warsaw, Panama, Cairo, Istanbul, Bangkok,
New Delhi, Singapore, Tashkent, and San Paulo.

About Apropos Technology

Apropos Technology, Inc. (NASDAQ:APRS) provides software applications to enable
contact centers to efficiently manage voice, e-mail, web chat and fax
communications, through an open, infrastructure-independent and highly
scaleable application suite.  This application platform enables companies to
personalize and intelligently manage all of their customer, employee, and
vendor interactions, thereby reducing costs, improving communications and
operating efficiency, and increasing overall revenue opportunities. The
solution intelligently classifies, prioritizes, routes and reports on each
business interaction, based on the value of each interaction, across a variety
of communications media, including Voice, E-mail, Web, Fax, and Voice over IP
(VoIP). The company's award-winning solution has received seven (7) US patents
for call center related technology inventions, including a patent on the
concept of blending multi-channel communications into a single, universal
queuing system. Apropos Technology serves over 300 clients worldwide from its
Corporate headquarters in Oakbrook Terrace, IL, and from its European
headquarters in the United Kingdom. Additional information about Apropos and
its products can be found at http://www.apropos.com/ .

The Apropos Technology statements contained in this press release that are not
purely historical are forward-looking statements within the meaning of Section
21E of the Securities and Exchange Act of 1934, including statements regarding
Apropos Technology's expectations, anticipations, goals, beliefs, targets,
hopes, intentions or strategies regarding the future.  Forward- looking
statements include statements regarding product introduction and acceptance,
future sales, sales growth and sales channels, profitability and results, gross
margins and financial stability.  These forward-looking statements are subject
to various risks and uncertainties as more fully set forth under the caption
"Risk Factors Associated with Apropos' Business and Future Operating Results"
in Apropos Technology's Annual Report on Form 10-K for the year ended December
31, 2001, as filed with the Securities and Exchange Commission.  Apropos
Technology's actual results and the timing of certain events may differ
significantly from the results discussed in the forward-looking statements;
Apropos Technology makes no commitment to disclose any revisions to
forward-looking statements, or any facts, events or circumstances after the
date hereof that may bear upon forward-looking statements. 

DATASOURCE: Apropos Technology



CONTACT:  Apropos Public Relations, [phone],  , or

Dave Reiners of Tech Image, Ltd. for Apropos Technology, [phone],

ext. 233,  



Web site:  http://www.apropos.com/ 

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