The Coca-Cola Company is the Most Popular Advertiser, Winning the First TD Ameritrade Ad Challenge

Social Sentiment Tool Tracks Real-Time Response to Game Night Commercials

It was quite a game, but ultimately The Coca-Cola Company (NYSE:KO) came out on top as the public company with the most popular game time commercials based on social sentiment, and winner of the first TD Ameritrade Ad Challenge, from TD Ameritrade, Inc.1

Coca-Cola aired three television spots, "It’s Beautiful" and "Love Story" for Coke, and “#WannaSprite” for Sprite. The company received 8,356 positive tweets to score top honors as the most popular advertiser in the TD Ameritrade Ad Challenge.

The TD Ameritrade Ad Challenge, powered by LikeFolio, tracked social sentiment of the public companies advertising during tonight’s football game from 6 pm through 11 pm ET. The two key data points considered were the volume of tweets about the advertiser and the overall sentiment of the tweets. These companies were then ranked based on total number of positive tweets to determine the winner.

“These publicly traded companies spent a not-trivial amount of their advertising budget to run a spot in the big game," said Nicole Sherrod, managing director of trading, TD Ameritrade. "Just like our clients use social sentiment to validate whether consumers are favoring the products that a brand produces, we can use the same capability to gauge consumer reaction to TV commercials."

TD Ameritrade gives retail investors the ability to analyze social mentions of the brands that roll up to certain publicly traded companies. Its Social Signals tool captures every positive, negative and neutral tweet about a public company and its products and brands to give an instant read on how people really feel about these companies.

The final rankings for the public companies in the 2017 TD Ameritrade Ad Challenge are as follows:

Rank

Symbol

Company

Positive

Tweets

        
      
      
        
        
        
          1st
        
        
           
        
        
          

NYSE:KO

        
        
           
        
        
          The Coca-Cola Company
        
        
           
        
        
          8356
        
      
      
        
        
        
          2nd
        
        
           
        
        
          

OTCMKTS:VLKAY

        
        
           
        
        
          Volkswagen Group
        
        
           
        
        
          5629
        
      
      
        
        
        
          3rd
        
        
           
        
        
          

NYSE:PG

        
        
           
        
        
          Procter & Gamble Company
        
        
           
        
        
          5568
        
      
      
        
        
        
          4th
        
        
           
        
        
          

NYSE:GM

        
        
           
        
        
          General Motors Company
        
        
           
        
        
          5449
        
      
      
        
        
        
          5th
        
        
           
        
        
          

NYSE:BUD

        
        
           
        
        
          Anheuser-Busch InBev SA/NV
        
        
           
        
        
          4938
        
      
      
        
        
        
          6th
        
        
           
        
        
          

NASDAQ:TMUS

        
        
           
        
        
          T-Mobile US Inc
        
        
           
        
        
          4675
        
      
      
        
        
        
          7th
        
        
           
        
        
          

NYSE:HMC

        
        
           
        
        
          Honda Motor Co., Ltd.
        
        
           
        
        
          3824
        
      
      
        
        
        
          8th
        
        
           
        
        
          

NYSE:PEP

        
        
           
        
        
          Pepsico, Inc.
        
        
           
        
        
          3282
        
      
      
        
           
        
      
    
    

The Social Signals research capabilities are the result of an ongoing collaboration with social data firm LikeFolio, which is regarded as an industry leader in utilizing social data. In 2015, TD Ameritrade worked with LikeFolio to integrate social data into the research offerings on the flagship TD Ameritrade platform. In 2016, the companies modified the offering to meet the needs of traders using the thinkorswim platform.

Past performance of a security, strategy or index is no guarantee of future results or investment success.

Inclusion of specific security names does not constitute a recommendation from TD Ameritrade to buy, sell, or hold.

Social data should not be used alone when making investment decisions. Please consult other sources of information and consider your individual financial position and goals before making an independent investment decision.

For the latest TD Ameritrade news and information, follow the Company on Twitter, @TDAmeritradePR.

Source: TD Ameritrade Holding Corporation

About TD Ameritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how — bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.

1 TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer subsidiary of TD Ameritrade Holding Corporation. Brokerage services provided by TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org)

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