American Medical Alert (NASDAQ:AMAC)
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American Medical Alert Corp. (NASDAQ:AMAC) today announced the launch of
a new Walgreens Ready Response television campaign aimed to support the
growing acceptance of remote monitoring technologies amongst family
caregivers and seniors alike. As part of this debut positioning, the
television campaign features a new tagline -- “Endorsed
by Grandchildren Everywhere.”
The first round of television spots focuses on shifting the traditional
product category messaging from one of people in distress to showcasing
the special bond between grandparents and grandchildren along with how
the system reflects seniors’ independent
spirit. The campaign, which commenced Monday, is set to be tested on
national cable as well as in key spot broadcast markets to coincide with
Walgreens chain-wide store signage distribution which began earlier this
week. A copy of the new campaign is available for viewing via the
multimedia link at the end of this release.
Pricing & Availability
Walgreens Ready Response™ Medical Alert System
is available for $34.95 (U.S.) per month and a one time activation fee
of $34.95 (U.S.). The system includes a two-way voice console unit,
personal help activator, bathroom activator, telephone and power cord
and 24/7 monitoring services. There are no long-term contracts required
and flexible payment options are available. Consumers may obtain system
information through Walgreens locations, online at www.walgreensreadyresponse.com
or by calling 1-800-55-ALERT.
About Walgreens (www.walgreens.com)
Walgreens is the nation's largest drugstore chain with fiscal 2007 sales
of $53.8 billion. The company operates 6,297 drugstores in 49 states,
the District of Columbia and Puerto Rico. Walgreens provides the most
convenient access to consumer goods and cost-effective health care
services in America through its retail drugstores, Walgreens Health
Services division and Walgreens Health and Wellness division. Walgreens
Health Services assists pharmacy patients and prescription drug and
medical plans through Walgreens Health Initiatives Inc. (a pharmacy
benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc.,
Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider
to long-term care facilities). Walgreens Health and Wellness division
includes Take Care Health Systems, which is comprised of: Take Care
Consumer Solutions, managers of 183 convenient care clinics at Walgreens
drugstores, and Take Care Employer Solutions, managers of worksite-based
health and wellness services at 355 employer campuses.
About American Medical Alert Corp. (www.amac.com)
AMAC is a healthcare communications company dedicated to the provision
of support services to the healthcare community. AMAC's product and
service portfolio includes Personal Emergency Response Systems (PERS)
and emergency response monitoring, electronic medication reminder
devices, disease management monitoring appliances and healthcare
communication solutions services. AMAC operates nine communication
centers under local trade names: HLINK OnCall, Long Island City, NY and
Clovis, NM, North Shore TAS, Port Jefferson, NY, Live Message America,
Audubon, NJ, ACT Teleservice, Newington, CT and Springfield, MA, MD
OnCall, Cranston RI and Capitol Medical Bureau Rockville, MD, American
MediConnect and Phone Screen Chicago, IL to support the delivery of high
quality, healthcare communications.
Forward Looking Statements
This press release contains forward-looking statements that involve a
number of risks and uncertainties. Forward-looking statements may be
identified by the use of forward-looking terminology such as "may,"
"will," "expect," "believe," "estimate," "anticipate," "continue," or
similar terms, variations of those terms or the negative of those terms.
Important factors that could cause actual results to differ materially
from those indicated by such forward-looking statements are set forth in
the Company's filings with the Securities and Exchange Commission (SEC),
including the Company's Annual Report on Form 10-KSB, the Company's
Quarterly Reports on Forms 10-Q, and other filings and releases. These
include uncertainties relating to government regulation, technological
changes, costs relating to ongoing FCC remediation efforts, our
expansion plans and product liability risks.