Allstream (NASDAQ:ALLSA)
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Allstream implements innovative web solution for CATAAlliance
- Online content management solution gives CATAAlliance members self-service
resources to drive business growth -
TORONTO, Dec. 16 /PRNewswire-FirstCall/ -- Allstream (TSX: ALR.A, ALR.B;
NASDAQ: ALLSA, ALLSB), a leading communication solutions provider with a world-
class portfolio of Connectivity, Infrastructure Management and IT Services,
today announced that it has launched a new, online information delivery service
for the CATAAlliance, Canada's leading entrepreneurial technology alliance. This
solution converts the organization's web site into a highly functional eBusiness
tool to help its members achieve business growth.
Allstream's IT Services division has designed a web solution to support
CATAAlliance's business objective to help Canadian high technology companies
become more globally competitive by providing them with self-service tools to
prepare and distribute communications to potential customers.
Allstream built the new web site based on award winning software by Maestro CMS.
Utilizing Maestro CMS's innovative content management software, the CATAAlliance
web site has been transformed into a member-updateable information delivery
vehicle by which individual members can readily contribute and manage content,
schedule marketing or media events, and personalize subscriptions for members
and guests.
For example, a member can prepare a communique about a company's product launch
on the CATAAlliance site with easy-to-use authoring tools and then link to the
CATAAlliance news room, newswire service offerings, and distribute materials to
CATAAlliance's database of 17,000 executive subscribers.
Allstream's solution provides distinct advantages for CATAAlliance:
- It lets members rapidly deliver and update timely business content
while eliminating the administrative burden for the association;
- The system also lets members precisely customize their own subscriber
lists so that they can target audiences for each communication;
- The web service is based on non-intrusive software hosted outside
of CATAAlliance's own network, providing a simple, turn-key web
service without requiring significant installation or maintenance
resources.
"Allstream took the time to really understand our priorities and the value we
wanted to provide to our members," said John Reid, President, CATAAlliance.
"They were able to design a service that improves connectivity to our members,
reduces administrative costs and moves us from passive to active use of web
technologies that support our members' business growth. We've created a dynamic
online community of companies that expands the power of each individual
member."
"Our goal is to partner with clients to help them leverage technologies to
compete effectively," said Dean Prevost, Executive Vice President and President,
IT Services, Allstream. "We're especially proud that our team was able to
customize and deploy a truly 'best practice' web service that will help
CATAAlliance's members become more globally effective and better able to market
their products and services around the world."
About Allstream
Allstream is a leading communication solutions provider with a world-class
portfolio of Connectivity, Infrastructure Management and IT Services. Allstream
collaborates with customers to create tailored business solutions that meet
their unique needs and help them compete more effectively. Spanning more than
18,800 kilometres, Allstream has an extensive broadband fibre-optic network and
the greatest reach of any competitive carrier in Canada, and provides
international connections through strategic partnerships and interconnection
agreements with other international service providers. Allstream has
approximately 4,000 employees and is a public company with its stock traded on
the Toronto Stock Exchange under the symbols ALR.A and ALR.B and the NASDAQ
National Market system under the symbols ALLSA and ALLSB. Visit Allstream's
website, http://www.allstream.com/ for more information about the company.
Note to Allstream Investors
This news release includes statements about expected future events and/or
financial results that are forward-looking in nature and subject to risks and
uncertainties. For those statements, we claim the protection of the safe harbor
for forward-looking statements provisions contained in the United States Private
Securities Litigation Reform Act of 1995. The Company cautions that actual
performance will be affected by a number of factors, many of which are beyond
the Company's control, and that future events and results may vary substantially
from what the Company currently foresees. Discussion of the various factors that
may affect future results is contained on page 1 of the Company's Annual
Information Form dated May 2, 2003, which is filed with the Securities and
Exchange Commission, the Ontario Securities Commission, and SEDAR.
About CATAAlliance
Established in 1977, CATAAlliance is a business development association
dedicated to stimulating global growth for technology enterprises through the
promotion of strategic partnerships, technological innovation and
entrepreneurial values. CATAAlliance provides business information, support and
advocacy services to help grow the global competitiveness of its members,
representing Canadian high technology companies of all sizes. More information
about CATAAlliance can be found on the CATAAlliance web site:
http://www.cata.ca/.
DATASOURCE: Allstream Inc.
CONTACT: please contact: Media: May Chong, Allstream, (416) 345-2342,
; Investors and Analysts: Brock Robertson,
(416) 345-3125, ; Dan Coombes, (416) 345-2326,