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Share Name | Share Symbol | Market | Type |
---|---|---|---|
AdTheorent Holding Company Inc | NASDAQ:ADTH | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 3.40 | 3.27 | 3.45 | 3.42 | 3.38 | 3.40 | 1,559,675 | 01:00:00 |
AdTheorent utilizes precise location data for visitation modeling, location-based targeting,
and deterministic measurement
NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers today announced the launch of Point™, a suite of proprietary machine learning-powered geo-intelligence solutions designed to drive real world visitation performance for advertisers. Point is fully integrated into the AdTheorent platform, offering advertisers a seamless way to activate, optimize, and measure the efficacy of their advertising campaigns.
Point delivers differentiated geo capabilities enabled by the industry's most advanced machine learning foundation:
"AdTheorent's Point is a differentiated and powerful suite of geo-intelligence solutions that provides advertisers with endless applications of location-based data – whether to drive incremental visits to a specific set of locations, or to use location data to build ID-independent customized Predictive Audiences," said Jim Lawson, CEO of AdTheorent. "Most importantly, all of these applications are enabled by AdTheorent's proprietary machine learning technology, which drives superior performance for advertisers."
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named "Best Buy-Side Programmatic Platform" in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/adtheorent-launches-point-a-suite-of-machine-learning-powered-geo-intelligence-solutions-designed-to-drive-increased-performance-for-advertisers-302072784.html
SOURCE AdTheorent
Copyright 2024 PR Newswire
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