Applied Digital Solutions (NASDAQ:ADSXD)
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Premium Beef Producer B3R Country Meats, In Alliance With
Distributor Temple Tag, Ltd., Adopts Digital Angel's Cattle Tracking Technology
For Its Food-Audit System
ST. PAUL, Minn., May 4 /PRNewswire-FirstCall/ -- Digital Angel Corporation ,
an advanced technology company in the field of rapid and accurate
identification, location tracking, and condition monitoring of high-value
assets, today announced that B3R(TM) Country Meats LP based in Childress, TX,
in an alliance with Temple Tag, Ltd. of Temple, TX, has selected Digital
Angel's Destron(R) cattle-tracking products for use in its food-audit system.
B3R is a pioneer in the field of branded, high-quality, all-natural beef
products. For over eighteen years, B3R has provided a premium, signature beef
line to grocery stores in Texas and the Southwest. "In the course of our
business we monitor many critical aspects of the beef production process, and
we have been faced with an increasing need to enhance the automation of our
data collection process," commented Neil Odom, B3R Special Projects
Coordinator. "Destron's technology and Temple's complementary products and
services have met our needs by offering a complete line of electronic and
visual identification products from the farm through to the processing plant.
The resulting improved and simplified data collection process we have adopted
also provides quality assurance and traceability for our unique products,
ultimately benefiting the consumer. We evaluated Destron's electronic
identification products for nearly a year, and we now believe that the system
is ready for full-scale implementation into our audit system."
Digital Angel's Kevin Nieuwsma, President of the RFID Division, added, "The
need for traceability systems has been elevated by outbreaks of bovine
spongiform encephalopathy (BSE, or mad cow disease) and foot and mouth disease
in the U.K. and Europe in recent years. The occurrence of BSE in North America
last December has further heightened the call for a national and branded food
safety audit system from farm to plate in the U.S. Our systems provide the
necessary tools for the industry automatically to track an individual animal to
its farm of origin and to assist in capturing full life- cycle information on
individual animals. Because mad cow disease has no known treatment or method
of early detection, we believe the cattle industry's best course of action at
this time is to attempt contain the disease to the individual, affected animal
through tracking technologies, and not to allow that animal to enter the food
chain."
Bill McCoy, President of Temple Tag, added, "Since the December 23, 2003
discovery of a cow with BSE in the State of Washington, the nation's largest
feedlots and cattle processors have been increasingly interested in all aspects
of electronic identification as they prepare for a national cattle
identification program. The feedlot customers that we meet with are beginning
to understand the potential value created by implementing automated systems
utilizing electronic tags and scanners, in addition to realizing the impact of
the potential compliance requirements that are expected to be a part of any
national identification program."
About B3R(TM) Country Meats LP
B3R Country Meats, based in Childress, TX, is a producer of all-natural,
premium-quality, branded beef products. For further information, please visit
http://www.b3r.com/.
About Temple Tag, Ltd.
Temple Tag, Ltd., based in Temple, TX, is a manufacturer and the leading
distributor of cattle identification products to the feedlot segment of the
cattle industry. For further information, please visit
http://www.templetag.com/.
About Digital Angel Corporation
Digital Angel Corporation develops and deploys sensor and communications
technologies that enable rapid and accurate identification, location tracking,
and condition monitoring of high-value assets. Applications for the Company's
products include identification and monitoring of pets, fish and livestock
through its patented implantable microchips; location tracking and message
monitoring of vehicles and aircraft in remote locations through systems that
integrate GPS and geosynchronous satellite communications; and monitoring of
asset conditions such as temperature and movement, through advanced miniature
sensors.
Digital Angel Corporation is majority-owned by Applied Digital Solutions, Inc.
(NASDAQ:ADSXD). For more information about Digital Angel, please visit
http://www.digitalangelcorp.com/.
The statements in this press release that are not strictly historical, are
"forward-looking" statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934
and are intended to be covered by the safe harbors created by these sections.
The forward-looking statements are subject to risks and uncertainties and the
actual results that the Company achieves may differ materially from these
forward-looking statements due to such risks and uncertainties, including, but
not limited to, that recent changes in the Company's senior management could
have an adverse effect on the Company's financial results that the Company's
stockholders will experience dilution if certain debt owned by the Company is
converted into common stock; the risk of foreclosure on substantially all of
the Company's assets; that the Company's majority stockholder, Applied Digital
Solutions, Inc. is able to completely control the board of directors and may
support actions that conflict with the interests of other stockholders; that
the Company's earnings will decline if it writes off additional goodwill and
other intangible assets; that exercises of the Company's options and warrants
outstanding and available for issuance may adversely affect the market price of
the Company's common stock, the Company's inability to generate income, the
Company's ability to maintain patent and trade secret protection, domestic and
foreign government regulation, the Company's sales to government contractors of
animal identification products, dependence on a single production arrangement
for its patented syringe-injectable microchips, dependence on principal
customers, competition in the visual and electronic identification markets,
foreign currency rate fluctuation, dependence on a small team of senior
management and the Company's ability to develop, integrate, miniaturize and
market the Digital Angel TM technology. A detailed statement of risks and
uncertainties is contained in the Company's reports to the Securities and
Exchange Commission, including in particular the Company's Form 10-K for the
fiscal year ended December 31, 2003. Investors and stockholders are urged to
read this document carefully. The Company can offer no assurances that any
projections, assumptions or forecasts made or discussed in this release will be
met, and investors should understand the risks of investing solely due to such
projections. The Company undertakes no obligation to revise any forward-
looking statements in order to reflect events or circumstances that may arise
after the date of this press release.
For further information, please contact Jay F. McKeage, investors,
+1-212-691-8087, , or Len Hall, media, +1-949-474-4300, , both of Allen & Caron
Inc, for Digital Angel Corporation.
DATASOURCE: Digital Angel Corporation
CONTACT: Jay F. McKeage, investors, +1-212-691-8087, ,
or Len Hall, media, +1-949-474-4300, , both of Allen & Caron
Inc, for Digital Angel Corporation
Web site: http://www.digitalangelcorp.com/
http://www.templetag.com/
http://www.b3r.com/