Adstar Wts 12/16/2004 (MM) (NASDAQ:ADSTW)
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AdStar Expands Product Suite With Innovectra Marketing Agreement
AdStar to Offer ASP Version of Leading Yellow Pages Software to Newspapers
MARINA DEL REY, Calif., June 17 /PRNewswire-FirstCall/ -- AdStar, Inc.
(NASDAQ:ADSTNASDAQ:ADSTW), a leading applications service provider of
e-commerce transaction technology for the advertising and publishing
industries, today announced that it has signed a marketing agreement with
Innovectra Corporation, a leading software developer and service provider for
the Yellow Pages and catalog industries. Under the terms of the agreement,
AdStar will incorporate and market Innovectra's products as part of its product
suite and has been granted exclusive rights to sell ASP versions of
Innovectra's technology within the newspaper industry.
"Innovectra has built a strong reputation in the Yellow Pages directories
market by making it easy to publish print ads and information online while
preserving brand equity and print layout, thus enhancing content and sales
opportunities," stated Leslie Bernhard, president and chief executive officer
of AdStar, Inc. "Among Innovectra's products and services that satisfy direct
needs within the publishing industry are ActivNews(TM), ActivAds(TM), eBill(TM)
and eTearsheets(TM). We believe that many of our newspaper partners can
benefit from the capabilities and added value of Innovectra's product
offerings. By delivering these products in an ASP format, we can continue to
provide our customers with cost-effective solutions and deliver a level of
service unmatched by our competitors."
Innovectra's products include:
* ActivNews -- allows newspaper publishers to migrate their brand to the
Web in a manner that is consistent with the look and layout of their
print publications;
* eBill -- combines and delivers an advertiser's tear sheet and invoice
online;
* eTearsheets -- places publishers' entire tear sheet and invoicing
operations online;
* ActivAds -- allows publishers to offer enhanced Internet features such
as streaming video, voice over IP calling, electronic catalogs,
mapping, etc.; and
* ActivDirectory(TM) -- produces Yellow Pages on the Web, or in CD-ROM
format, duplicating the look and layout of the print edition with full
search, indexing and hypertext functionality.
"AdStar has literally cornered the market on remotely managed and hosted
transaction technologies for the newspaper industry," commented Christopher
Scotton, president and chief executive officer of Innovectra Corporation.
"While we continue to focus our efforts on the directories market, AdStar will
market and sell our products to newspaper publishers. We are expanding
AdStar's offerings by bundling Innovectra's existing products with AdStar's
current suite and working together to develop a variety of new products in the
application service provider format. These enhanced products and services will
allow publishers to integrate print and online operations without significant
investments in new hardware, software and IT management. We view this as the
beginning of a long-term partnership that will deliver innovative solutions to
the newspaper industry."
AdStar has established relationships with more than 100 newspapers across the
country. The company's suite of e-commerce services includes EdgCapture, an
automated payment processing solution, and remote and online ad-transaction
services that allow publishers to integrate print and online classified
advertising initiatives. AdStar's XML Gateway allows newspapers to "reverse
publish" existing print ad content and offer a variety of online and print
classified advertising packages and "up-sell" opportunities.
About Innovectra Corporation
Innovectra Corporation is a leading software developer in the Yellow Pages and
newspaper markets. Its products include ActivDirectory, ActivNews, ActivAds,
eBill and eTearsheets. The company's software can publish Yellow Pages
directories, newspapers and magazines on-line in the exact look and layout of
the print product, but with fully searchable text and hotlink capabilities.
Innovectra's ActivAds software brings a new level of interactivity to on-line
advertising, and its eBill software automates ad billing and tear page
functions. The company is headquartered in McLean, Virginia. For additional
information on Innovectra, visit http://www.innovectra.com/.
About AdStar, Inc.
AdStar, Inc. (NASDAQ:ADSTNASDAQ:ADSTW) is the leading provider of e-commerce
transaction software and services for the advertising and publishing
industries. AdStar's proprietary suite of e-commerce services includes remote
ad entry software and web-based ad transaction services, as well as payment
processing and content processing solutions that are provided through its Edgil
Associates subsidiary, the industry's largest supplier of automated payment
processing services. AdStar's ad transaction infrastructure powers classified
ad sales for more than 40 of the largest newspapers in the United States, the
Newspaper Association of America's bonafideclassifieds.com, CareerBuilder, and
a growing number of other online and print media companies. EdgCapture, Edgil's
automated payment process solution, is currently employed by call centers at
more than 100 of the nation's leading newspaper and magazines. AdStar is
headquartered in Marina del Rey, Calif., and its Edgil office is located in
North Chelmsford, Mass. For additional information on AdStar, Inc., visit
http://www.adstar.com/.
Forward Looking Statements
This release contains forward-looking statements concerning the business and
products of the company. Actual results may differ from those projected or
implied by such forward-looking statements depending on a number of risks and
uncertainties including, but not limited to, the following: historical business
has already matured, new online business is unproven and may not generate
expected revenues, and Internet security risks. Other risks inherent in the
business of the company are described in Securities and Exchange Commission
filings, including the company's annual report on Form 10-KSB. The company
undertakes no obligation to revise or update any forward-looking statements to
reflect events or circumstances after the date of this release.
AdStar Company Contact:
Jeff Baudo, 310-577-8255,
AdStar Media Contact:
Kevin Wilson, 513-885-5520,
AdStar Broker Contact:
RJ Falkner & Company, Inc., 800-377-9893,
DATASOURCE: AdStar, Inc.
CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255,
; or Media, Kevin Wilson, +1-513-885-5520,
; or RJ Falkner & Company, Inc., +1-800-377-9893,
, both for AdStar, Inc.
Web site: http://www.innovectra.com/
Web site: http://www.adstar.com/