Hearst Magazines Inks New Deal with Acxiom, Expands Relationship to Bring Marketing Services to the Cloud

Increased Efficiencies and Long-term Competitive Advantages among Key Benefits

Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud.

Acxiom will lead the migration of Hearst’s database hardware and software to Amazon Web Services (AWS). Building on a successful partnership, Acxiom will help Hearst transition to the cloud, in order to create a more streamlined, effective workflow to support to Hearst’s marketing and sales structure.

“As the industry evolves, our audiences are diversifying and the channels through which they engage with us have multiplied,” said Charlie Swift, Vice President Strategy & Marketing Operations at Hearst Magazines. “Consumers and advertisers want consistency and availability of information and product delivery, and this investment in our marketing services platform and cloud technology puts us in an excellent position to meet, and exceed, their expectations.”

“We are thrilled that Hearst once again chose Acxiom for this important strategic initiative,” said Nada Stirratt, Chief Revenue Officer at Acxiom. “As long-time partners, we are excited to fuel their transition to the cloud, and help them meet the needs of their readers and clients. This enhances the great foundation we have built together over the years by powering innovation via the use of Acxiom advanced product solutions.”

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

About Hearst Magazines

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (spring 2014 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.

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