Hakuhodo DY media partners Inc. and Acxiom Japan Launch New Service to Maximize Media Value

Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, and Hakuhodo DY media partners, announced today the launch of a new service development in the Japanese market aimed to help media companies like broadcasting stations, newspapers, internet services and publishing companies to power-up their data-driven marketing approach.

Leveraging Acxiom’s track record and proven success in the creation and execution of integrated marketing platforms, this offering will create new revenue opportunities for media companies, by improving advertising value and designing effective media activities based on consumers’ lifestyle and behavior. The company has developed similar partnerships with major publishers such as Sina Weibo in China and Seven West Media in Australia –this type of service usually improves 5 times or more their sales results.

Acxiom, a long-time supporter of the ethical use of data, and a leader in developments that give consumers voice and choice, will ensure that the planning, development and implementation of this service is done in accordance with the set of guidelines established for the utilization of personal data.

Hakuhodo DY media partners consider data-driven marketing as a strategic area for the Hakuhodo DY Group – this partnership with Acxiom Japan is a testimony to the company’s commitment to continuously seek for avenues to improve media value.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. Please access the global Acxiom webpage for more information: www.acxiom.com

About Hakuhodo DY media partners

Hakuhodo DY media partners is a fully owned subsidiary of Hakuhodo DY Holdings, which also owns brand agencies Hakuhodo, Daiko and Yomiko. Having “The force behind media design” as its corporate vision, Hakuhodo DY media partners collaborates with the brand agencies to provide fully integrated media services for clients. Experts in all areas of the media and content business ―planning, producing, buying, traffic and knowledge― Hakuhodo DY media partners designs media strategies that maximize the effectiveness of communication. The reports released by “The Institute of Media Environment”, which is an organization that conducts research on a person’s media contact behavior, has earned high regards both domestically and internationally.

AcxiomInes Gutzmer, 404-434-0237Corporate [e-mail]