Former Alltel Leader to Head Acxiom Corporate Marketing

Acxiom® Corporation (Nasdaq: ACXM) announced today that Erin Taylor, former direct marketing leader at Alltel, has joined Acxiom as vice president for corporate marketing. She will manage teams responsible for key initiatives including:

• Repositioning the Acxiom brand to increase market leadership
• Elevating Acxiom’s creative services and advertising capabilities
• Advancing business engagements and showcasing Acxiom’s thought leadership
• Unifying Acxiom’s market message through public relations and industry analyst communications

“Acxiom is aggressively evolving as a customer insights and customer engagement partner to the largest digital and direct marketing companies in the world,” said Michael Darviche, Acxiom’s chief marketing officer. “Erin Taylor has a strong strategic marketing background and entrepreneurial spirit that will help us expand our leadership in these areas.”

Taylor led major branding and marketing communication initiatives at Alltel (now part of Verizon) and at her own agency for 10 years. As president and CEO of Taylor Mack Advertising in Fayetteville, Ark., she supported clients including Walmart, Sam’s Club and Tyson Foods.

“Erin is a savvy branding and solutions expert who brings keen insights into how we can better position Acxiom’s multifaceted solutions with our clients and prospects,” Darviche said. “She understands the full scope of marketing and how it drives business results, and she has the experience to lead Acxiom’s position as a full-service customer engagement partner to our clients.”

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.