Acxiom (NASDAQ:ACXM)
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Today at MarketingSherpa's Email Marketing Summit 2006,
Acxiom(R) Corporation (NASDAQ:ACXM) announced that Digital Impact will
now be known as Acxiom Digital. This change in name represents the
successful integration of email marketer Digital Impact and its search
engine marketing business, MarketLeap, with Acxiom Corporation
following last year's acquisition of Digital Impact, Inc. by Acxiom.
The company also announced that Kevin H. Johnson, former vice
president of products and marketing for Digital Impact will lead
Acxiom Digital. William Park, former CEO of Digital Impact, now
oversees Acxiom's InfoBase(R) data business, Acxiom Direct, and Acxiom
Digital.
Acxiom Digital's ability to deliver highly targeted, relevant
communications on behalf of enterprise marketers is enhanced by
Acxiom's world-class data and data services. Acxiom Digital has
already added multiple clients across several industries, including
transportation, technology, publishing, retail, and financial
services. Specific new clients include leading eyewear manufacturer
and retailer Luxottica, and leading consumer and business credit
management company TrueCredit.
"With the integration of Digital Impact's superior offerings and
Acxiom's customer and information management solutions, it was clear
that our venture needed a fresh identity to reflect the success of our
integration and future direction," said Johnson. "The name Acxiom
Digital reflects the positive impact of Acxiom's data and database
services on our digital marketing business as well as our ability to
expand Acxiom's digital marketing capabilities."
Acxiom Digital will continue to serve as a technology, services
and creative partner for all aspects of client digital marketing
programs -- including personalized email, targeted websites, web
advertisements, search engines, RSS and digital direct mail. The
Acxiom Digital vision is to "make every communication count," Johnson
added. "Acxiom data products like Personicx(R) will help clients
create even better targeted and more relevant messages that generate
higher response, and Acxiom customer recognition products like
AbiliTec(R) will help clients measure that response across multiple
points of purchase."
Acxiom also announced the expansion of Acxiom Digital's offerings
to include broader customer acquisition services. Specifically, Acxiom
Digital will apply its search engine and website marketing
capabilities to creating a series of high quality prospect acquisition
websites. These topic-specific sites will be resources for purchase
information and will capture high quality business leads for resale.
Acxiom Digital's initial focus is the education industry, and its
first website is www.healthcareers.ne. Acxiom Digital will next expand
to other topics and verticals.
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital
marketing solutions for Global 2000 enterprises including Marriott,
Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency
services with world-class campaign execution on a proprietary
technology platform to deliver superior marketing results for clients.
The Company's proprietary IMPACT(TM) platform combines campaign
management with advanced analytics to assist account and client teams
in designing, sending and analyzing direct marketing communications.
The Company creates and executes campaigns across multiple media
channels including personalized email, targeted websites, banner and
other web advertisements, search engines, and direct mail (print).
Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's
Email Service Provider Coalition and works only with companies that
adhere to appropriate consumer privacy guidelines. Acxiom Digital was
founded in 1997 and operated as Digital Impact prior to acquisition by
Acxiom Corporation in 2005. For more information, visit
www.acxiomdigital.com.
About Acxiom Corporation
Acxiom Corporation (NASDAQ:ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Acxiom, AbiliTec, InfoBase and Personicx are registered trademarks
of Acxiom Corporation