Acxiom (NASDAQ:ACXM)
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Committing a handful of security codes to memory can be difficult in
today’s world of endless passwords and PINs.
Now, through a new strategic alliance between Acxiom®
Corporation and VoiceVerified®,
consumers can simply use their voice to access high-security accounts.
SoundAccess™, a new identity protection system
offered by both companies, allows consumers to access accounts remotely
with financial institutions, insurers, retailers and other companies
without the inconvenience of passwords and access codes. Security is
ensured by Acxiom’s rigorous credentialing
process to positively identify individuals prior to enrolling their
voiceprint. Unlike outdated authentication methods in use at many call
centers, SoundAccess uses highly advanced voice algorithms to match a
speaker’s voiceprint with a previously stored
sample.
SoundAccess users save money through more efficient call center
automation, less fraud loss and increased customer loyalty and
cross-selling opportunities.
“Your voiceprint is as unique as your
fingerprint,” said Jeffrey D. Randol, founder
and chief executive officer of VoiceVerified. “Our
patented biometric technology pinpoints the attributes that make your
voice your own so imitators cannot break through. Consumers will
appreciate a secure identity protection system that eliminates the need
to divulge personal information to strangers or manage endless lists of
PINs and passwords. Moreover, SoundAccess allows a company to deploy a
single user credential across call centers, interactive voice response
systems and online to ensure a consistently convenient customer
experience.”
“With the costs and damages caused by
identity theft reaching more than $56 billion per year, prevention has
become a top priority for many corporations,”
said Jeff Stalnaker, Acxiom Financial Services Organization leader. “Acxiom
is widely recognized as a leader in identity fraud prevention through
its superiority in the automated verification and authentication of an
individual’s identity. We are combining this
powerful credentialing with VoiceVerified’s
state-of-the-art technology to advance the way companies reduce losses
from identity theft and fraud.”
When using the identity verification system, customers are prompted to
repeat five randomly generated digits that change with each call. This
prevents a person’s voice from being easily
imitated by a recording or an imposter. This end-to-end solution
provides single-user credentialing for customers across all their
accounts for enhanced security and convenience.
“Identity proofing is the complement of
authentication,” said Ant Allan, a Gartner
analyst who covers the security and privacy industries. ”It
verifies an individual's claimed identity before authentication
credentials are issued. Appropriately strong identity-proofing is just
as necessary as appropriately strong authentication; together, identity
proofing and authentication provide identity assurance.”
According to the recently released Unisys Security Survey and Index,
which surveys consumers about security issues, “of
the major concerns globally, overall, financial security issues produce
the most worry. Concern over identity theft is the number one or number
two concern in all countries except for Italy.”
Unfortunately, many existing identity theft solutions are disappointing
for consumers. Smartcards can be lost or stolen. Security codes can be
identified by keystrokes. Passwords are either too complex to remember
or so easy that others can guess them. And the more accounts consumers
have, the more confusing it gets. Consumer frustration associated with
remote authentication can wreak havoc on a company’s
customer relationships.
“This product lets companies increase
security and privacy while improving customer convenience,”
Stalnaker said.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are Customer
Data Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership. Founded
in 1969, Acxiom is headquartered in Little Rock, Ark., with locations
throughout the United States and Europe, and in Australia, China and
Canada. For more information, visit www.acxiom.com.
About VoiceVerified
The VoiceVerified service automates biometric verification for
merchants, banks, brokerages, agencies, employers and organizations that
must protect the identity and privacy of their consumers, employees
and/or citizens. Delivered through a secure Point Service Provider (PSP)
platform, the telephony-based service requires virtually no hardware,
licensed software or modifications to existing systems. Non-intrusive,
economical and accurate, VoiceVerified provides enterprises with a
crucial layer of security to safeguard their corporate image, brand and
consumer relationships. VoiceVerified is based in New Hope, Pa., and
grew through the acquisition and development of voice authentication
technologies. For more information, visit www.voiceverified.com.
Acxiom is a registered trademark of Acxiom Corporation.