Acxiom (NASDAQ:ACXM)
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In the contact information, the contact number for
Digital Impact should be 650-372-2168 (sted, 650-330-1214).
The corrected release reads:
DIGITAL IMPACT, AN ACXIOM COMPANY, NAMED A LEADER IN LATEST REPORT
ON EMAIL MARKETING SERVICE PROVIDERS BY LEADING INDEPENDENT RESEARCH
FIRM
Company Receives Industry's Highest Score for Services and Is
Positioned as a Fit for Enterprise Marketers with Advanced Email
Marketing Needs
Digital Impact, a leading provider of integrated digital marketing
solutions for global 2000 enterprises, today announced that it has
been named a "leader" among email service providers in Forrester
Research's annual ranking of email marketing service providers
("Leader" is Forrester's highest category). The report entitled "The
Forrester Wave: Email Marketing Service Providers, Q4 2005," selected
9 email service providers from an initial field of 41 based on
revenue, features and market presence, and then ranked providers
across 75 different criteria.
Digital Impact was evaluated as a full-service agency most
appropriate for marketers with advanced email marketing needs and
scored well across categories. The company was the leader in the
services category and also received leading scores for its strong
market presence and experienced management team. Emphasizing Digital
Impact's leadership position, the report states, "Digital Impact
excels with enterprise clients who want to outsource their email
programs."
"Digital Impact has been committed to serving the complex
marketing needs of enterprise marketers looking to drive compelling
results through their email marketing programs, and we are glad that
the Forrester Wave Report validates our leadership position," said
Kevin Johnson, General Manager of Digital Impact. "Digital Impact and
our parent Acxiom are an obvious first choice for companies that wish
to leverage the strategic and analytic services, deliverability and
campaign management capabilities of an experienced marketing services
provider."
Report Methodology: The report selected 9 email marketing service
providers from an initial group of 41 based on their revenue,
features, and market presence. The 9 were then evaluated against 75
different criteria based on technology demonstrations, review of
supporting documentation and in-depth interviews with key executives
and reference customers. The criteria were rolled up into three high
level categories including current offering (breadth of offering,
functionality, technology platform and services), strategy (strength
of management team, executive vision, product roadmap, vertical
strategy, and cost) and Market Presence (defined as financial
viability, internal resources, customers and partners). Each provider
was then ranked, in decreasing order of performance, as a Leader,
Strong Performer, Contender, or Risky Bet.
About Digital Impact
Digital Impact, an Acxiom company, is a leading provider of
digital marketing solutions for Global 2000 enterprises including
Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines
agency services with world-class campaign execution on a proprietary
technology platform to deliver superior marketing results for clients.
The Company creates and executes campaigns across multiple media
channels including personalized email, targeted websites, search
engines, and RSS (blogs). Digital Impact is a member of the TRUSTe
Privacy Program and the NAI's Email Service Provider Coalition. The
company was founded in 1997 and has offices in Silicon Valley, New
York and London. Acxiom Corporation acquired Digital Impact in 2005.
About Acxiom Corporation
Acxiom Corporation (NASDAQ:ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.