Affinity Group Inc. Renews Multi-Year Information Management Agreement with Acxiom(R)

  
    
  
  
    
      Acxiom® Corporation 
      (Nasdaq: ACXM) today announced the renewal of a five-year agreement to 
      provide a full suite of information management solutions for Affinity 
      Group, Inc. (AGI), North America’s leader in 
      the recreational vehicle (RV) and outdoor recreation industry.
    
    
      Acxiom began working with AGI in 2002 to help create a database 
      marketing solution using analytical tools and methods to better 
      understand its prospects and customers, including a state-of-the-art, 
      customized customer marketing database. Affinity Group has used the 
      database to promote its various outdoor clubs, to sell its outdoor 
      products and services and to sell its numerous publications.
    
    
      “We’re excited to 
      continue our strong business relationship with AGI,” 
      said Greg Hogue, Industry Executive for Acxiom’s 
      Travel & Entertainment group. “With this 
      new agreement, we’ll be working even closer 
      with AGI to help them better understand, reach and serve their valuable 
      and important customers throughout North America.”
    
    
      Affinity Group Inc., which is recognized for its outstanding customer 
      service, will utilize Acxiom® 
      CDI (customer data integration), AbiliTec® 
      and database management services in managing and updating its 20-million 
      customer database.
    
    
      “By pairing Acxiom’s 
      world-class information solutions with AGI’s 
      strategic vision and loyal customer base, we’ll 
      see new and exciting opportunities in product development, cross-selling 
      and up-selling and in the development of new channels for AGI’s 
      lifestyle focus,” said Hogue.
    
    
      “Acxiom is a trusted business partner and an 
      industry leader in helping companies like Affinity Group, Inc. convert 
      information into intelligent business solutions,” 
      said Prabhuling Patel, Senior Vice President, Products & Services for 
      Affinity Group, Inc. “There’s 
      no doubt that the Acxiom team has contributed greatly to our company’s 
      success, and we’re proud to extend and 
      enhance our productive business relationship.”
    
    
      About Affinity Group, Inc. (AGI)
    
    
      Affinity Group, Inc., www.affinitygroup.com, 
      and its affiliated companies serve the safety, security, comfort, and 
      convenience needs of the North American outdoor and recreational vehicle 
      market. The goal is simple: AGI makes RV ownership and the RV lifestyle 
      more enjoyable. With various companies, brands, products and services, 
      AGI targets almost every aspect of this diverse and dynamic niche 
      market. No wonder so many travelers depend on AGI on a daily basis.
    
    
      About Acxiom Corporation
    
    
      Acxiom Corporation (Nasdaq: ACXM) integrates data, services and 
      technology to create and deliver customer and information management 
      solutions for many of the largest, most respected companies in the 
      world. The core components of Acxiom's innovative solutions are Customer 
      Data Integration (CDI) technology, data, database services, IT 
      outsourcing, consulting and analytics, and privacy leadership. Founded 
      in 1969, Acxiom is headquartered in Little Rock, Arkansas, with 
      locations throughout the United States and Europe, and in Australia, 
      China and Canada. For more information, visit www.acxiom.com.
    
    
      Acxiom is a registered trademark of Acxiom Corporation.