Acxiom to Provide Enhanced Business Data for Superpages.com

Global interactive marketing services leader Acxiom® Corporation (Nasdaq: ACXM) will provide enhanced business data for Superpages.com® under an agreement announced today with Idearc Media LLC (home to Superpages.com).

Acxiom® InfoBase-X® Enhanced Business Directory File will provide additional business listing information on Superpages.com. Business information is organized in meaningful groups – products, services and brands – and includes value-add information such as hours of operation, directions and services offered.

“Today’s consumers expect all of their questions to be answered when they search for a particular product or service,” said Mike Schwalbert, Acxiom director of field sales. “Not only do they want info on where to buy; they also want directions on getting to that location. The enhancements offered through InfoBase-X are local and insightful.”

Acxiom’s services comprise 25 percent of the business data for this market. As one of the largest and most well-established names in data management, Acxiom engages more than 375 million consumers a month. The company is pairing these industry-leading data capabilities with rich consumer insights to bring smarter listings to the directory industry. Idearc is a leader in the Internet Yellow Pages/local search market.

Acxiom’s InfoBase-X™ Enhanced Business Directory File listings are aggregated each day from numerous sources, offering immediate access to detailed business attributes throughout the United States. Data is continuously added, and the entire file is updated monthly.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and InfoBase-X are registered trademarks of Acxiom Corporation.