Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation
(NASDAQ: ACXM), a global interactive marketing services company, today
released an innovative data quality platform capable of saving companies
tens of thousands of dollars over traditional data quality software
solutions. In addition to enormous TCO savings, clients of Acxiom’s
data quality service have also experienced returns ranging from 34 –
432 percent or more on customer contact and marketing initiatives.
Acxiom PanOptic-X™ OnDemand is the industry’s
first comprehensive data quality platform delivered via software as a
service (SaaS). The on-demand platform is capable of integrating across
an enterprise and is designed to provide the most accurate, complete and
up-to-date customer information available.
Acxiom’s enterprise-class solution features:
Embedded Web service interfaces for enterprise application integration
Scalability to meet the largest volume requirements via Acxiom’s
“cloud”
infrastructure
Easy-to-use, cost-effective online interface to clean, correct and
enhance customer and prospect data to meet the needs of disparate
business users
Such versatility positions PanOptic-X OnDemand to change the landscape
of today’s data quality market.
“We're in the middle of a data quality market
shake-up,” said Jill Dyche, partner at
Baseline Consulting (www.baseline-consulting.com)
and co-author of “Customer Data
Integration: Reaching a Single Version of the Truth (Wiley).”
“Executives are finally realizing just how
dramatic the impact of bad data has been on their businesses, and they’re
driving the conversation. It’s hard to
believe that the majority of companies still don’t
automate their data quality. But solutions like Acxiom’s
PanOptic-X [OnDemand]
make the ‘data quality as a service’
vision a reality -- and easier than ever to deploy.”
With no software or hardware to install or maintain, the flexible
PanOptic-X OnDemand platform provides significantly lower total cost of
ownership compared to traditional data quality solutions. The
high-volume batch processing of PanOptic-X, with its integrated
multi-service orchestration engine, eliminates the need for costly and
time-consuming ETL tools. Delivery via SaaS also means Acxiom’s
solution is quick to produce results –
results that can produce a significant ROI and improve the overall data
quality within a business.
The Data Warehousing Institute reported in 2002 that high quality data
is “critical to the success of businesses
worldwide” and estimated that data quality
problems cost U.S. businesses more than $600 billion a year. The past
six years have seen expansive growth in data management options (CDI,
MDM, CRM, EDW, etc.). Recent years have also seen corresponding growth
in data quality problems, meaning the TDWI estimate could be the tip of
the iceberg.
“There’s more
manual effort expended on data cleansing and integration, yet corporate
data is still dirtier than ever,” said Dyche. “Data
continues to decay as it moves across the information supply chain.
Companies need an easier way.”
“PanOptic-X [OnDemand]
allows IT organizations to acquire data standardization, matching,
cleansing, and enrichment capabilities immediately and incrementally,
without the additional headcount or infrastructure costs that have
historically impeded data quality adoption,”
said Dyche. “Acxiom is smashing the
historical barriers to entry.”
PanOptic-X OnDemand may be a perfect fit for big businesses that manage
customer data at many levels, but it also gives companies of all sizes
access to a simple, scalable and customer-focused data quality solution.
“Clients can scale the solution to fit their
needs,” said Jim Plas, vice president of
Acxiom’s CDI Product Group. “PanOptic-X
OnDemand can be integrated on a broad scale with existing data
management systems, such as CRM or MDM, or it can be implemented on a
project-by-project and departmental basis. It also offers
high-performance batch processing capabilities and web service
interfaces for application and service, making it user friendly at many
levels.”
For years, Acxiom has created and managed marketing solutions for some
of the world’s leading companies, optimizing
customer acquisition, retention and wallet-share and enabling informed,
confident decisions. PanOptic-X OnDemand provides access to Acxiom’s
industry-leading knowledge-based matching engine, AbiliTec™,
as well as integration with Acxiom’s premiere
data assets, InfoBase-X™ and PersonicX™.
“The contact-data cleansing standardization
and enrichment that PanOptic-X brings to the table is based on the most
comprehensive knowledgebase and data-quality tools available,”
said Plas. “Our OnDemand platform is the
result of more than five years of research and development and is backed
by Acxiom’s decades of experience creating
data quality solutions for Fortune 100 companies. The variety of
services and the extensiveness of PanOptic-X [OnDemand]
make it the most comprehensive data quality solution in the market today,”
he added.
PanOptic-X OnDemand offers standardization, cleansing, completion and
correction, grouping, householding, linking and enhancement. These
services are delivered in affordable, volumetric packages offered in
pre-pay, monthly or ad hoc payment options. Package sizes range from as
few as 12,000 records to hundreds of millions of records with prices
starting as low as $199. Premium packages are also available that
incorporate access to Acxiom’s premier
knowledgebase and data assets.
About Acxiom Corporation
The global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark.,
and serves clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation