Acxiom (NASDAQ:ACXM)
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From Oct 2019 to Oct 2024
Acxiom® Corporation
(Nasdaq: ACXM) is opening new doors for companies in a broad range of
industries to address marketing challenges through a cost-effective
customer and prospect database solution, Acxiom MarketEdge-X™
(www.marketedgex.com).
Within MarketEdge-X, Acxiom has packaged its marketing database best
practices for rapid implementation at an attractive price. Although a
new market entrant, MarketEdge-X is currently being implemented by
travel, retail, insurance, health, and health club companies across the
nation.
“We knew we had a product that could really
help all of our customers function like Fortune 500 companies when it
comes to managing their data for marketing and sales results,”
said Marty Sunde, Acxiom’s senior vice
president of Customer Data Integration and Marketing Services. “The
rate at which we’ve sold this solution across
many market sectors confirms that we have produced something companies
really value.”
Recent customers for MarketEdge-X include Calendars.com, Equity
Lifestyle Properties (ELS), Diamond Resorts, and Savings Bank Life
Insurance. Visit www.marketedgex.com
to see what they are saying and to learn more about MarketEdge-X
solutions.
MarketEdge-X increases a company’s customer
insight to power decisions that lead to increased customer acquisition,
retention and growth. It also enables marketers to perform market
segmentation, analysis and execution. This database solution also offers
integrated e-mail capabilities and reporting.
“All of these benefits of MarketEdge-X create
a customer-centric strategy by integrating database and digital
marketing,” said Sunde. “This
solution is faster, better and more reasonably priced than any other
option in the market today.”
The return on investment is nearly immediate and is easily recognized by
clients.
“We compared several systems,”
said Brian Garavuso, executive vice president and chief information
officer of Diamond Resorts International. “MarketEdge-X
had all the system features and functionality needed and was much more
cost effective.”
“Acxiom’s
solutions are right on the mark,” said
Hilarie Pozesky, responsible for online marketing for Calendars.com. “MarketEdge-X
will help our company use our customer data to take actions that will
raise our bottom line. We are very pleased with how the Acxiom team made
a priority of helping us get the most benefit out of the product.”
Savings Bank Life Insurance of Massachusetts (SBLI) was pleased with the
implementation process of MarketEdge-X and the immediate impact it had
on the company’s marketing efforts.
MarketEdge-X allows SBLI to clean and enhance internal data and
centralize all customer and prospect data into one database.
“When we began to build our database, we
really wanted to focus on bringing in the best prospect names,”
said Rose Cahill, SBLI VP/director of marketing. “We
engaged Acxiom to help analyze our existing customers, our newer
customers and even our prospects. Then we used that data to help us
select the highest quality prospect names to bring into the database.
Acxiom is a true business partner,” Cahill
said.
Instant access to this database makes it possible for the company to
execute more targeted campaigns to existing customers for cross-sell
opportunities as well as customer-acquisition campaigns.
“To me, the most important thing with any
mailing, whether it’s e-mail or direct mail,
is the list,” said Cahill. “MarketEdge-X
has allowed us to gain more control over our list. From our desktop, we
now have access to 8 million names in our database comprised of our
current customer names and key prospect names –
that’s a major advantage for us.”
Clients also like the way Acxiom’s solution
is delivered.
“I am very pleased with the status of the
project and the level of effort exerted by the Acxiom team to meet the
deadline,” said Jeff Payn, CIO of ELS. “The
Acxiom team showed us they understood our business and our needs, and
this solution meets those needs very affordably.”
Acxiom MarketEdge-X (www.marketedgex.com)
was previously known as Acxiom Customer Information Center-X (ACIC-X).
About Acxiom Marketing Database Solutions
With its extensive marketing database management experience, Acxiom
delivers flexible, adaptive and on-demand solutions enabling our clients
to use their own data to better understand and segment customers and
prospects, plan and manage campaigns and track results –
creating the knowledge they need to make critical, timely business
decisions.
About Acxiom Corporation
The global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark.,
and serves clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and Acxiom MarketEdge-X are registered trademarks of Acxiom
Corporation.