Acxiom(R) and DII Combine Strengths To Help Catalog Marketers Improve Contact Stream

Acxiom(R) Corporation (Nasdaq:ACXM) and Decision
Intelligence, Inc. today announced a new solution to help catalog
marketers improve their contact stream to send the right catalog at
the right frequency to the right customer.
   The new solution, called Acxiom's Contact Optimization Solution,
combines Acxiom's data expertise and Acxiom Personicx(R) segmentation
system with DII's analytic capabilities to develop the optimal
promotional contact strategy for each customer. Using a
customer-centric approach, this solution assigns each customer the
contact stream that generates the maximum return on the advertising
investment by setting the appropriate investment budget and choosing
the best offers.
   "Our new Contact Optimization Solution is a real breakthrough for
catalog marketers because it allows them to invest in the best
marketing stream for each customer," said Tim Suther, Acxiom retail
industry executive. "Now, for the first time, marketers can determine
how different customer segments receive different promotional
treatments and are empowered to dive deeper into understanding who
should receive what and why."
   The solution is applicable to any outbound marketing campaign -
direct mail, email, telemarketing and any multi-channel combination.
   "This solution is a much more intelligent approach to motivating
non-active customers by choosing the right offering, the right
catalog, for them to receive," said Randy Erdahl, president of DII.
"The unique application of the strengths of Acxiom and DII allows
marketers to focus on new-to-file customers, one-time buyers, lapsed
customers, and non-buyers. It provides a powerful knowledge of where
and when to invest in promotions. With that knowledge, marketers can
increase their ROI by reducing mailing redundancy, 'cannibalization'
of customer campaigns and other costly factors."
   Acxiom's Contact Optimization Solution applies Acxiom's Personicx
to the marketer's customer data to determine the most likely customers
for a catalog campaign. DII applies its optimization system,
OptiPro(TM), to choose the best marketing campaigns for each customer
while invoking advertising budget constraints to control the amount
invested in each customer, thereby ensuring an acceptable ROI.
   Representatives from Acxiom and DII will be available to explain
the benefits of the new Contact Optimization Solution at the Acxiom
booth during the ACCM 2006 Conference, May 8-10, in Chicago.

   About DII

   Decision Intelligence, Inc. (DII) provides database marketing
solutions consisting of analytical services and products to companies
with customer databases who want to leverage that information to
enhance the value of their businesses.

   About Acxiom Corporation

   Acxiom Corporation (NASDAQ: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
   Acxiom and Personicx are registered trademarks of Acxiom
Corporation.