Acxiom Web-based Segmentation System Adds Scarborough Research Local Market Insights

  
    
  
  
    
      Comprehensive consumer shopping insights from Scarborough Research are 
      now available in Acxiom® 
      Corporation’s new PersonicX VisionScape™. 
      The Scarborough data, along with consumer data provided by Acxiom, 
      allows marketers to dive deep into the consumer mindset with specifics 
      on behaviors and location characteristics for U.S. markets as measured 
      by Scarborough.
    
    
      PersonicX VisionScape’s Web-based mapping and 
      segmentation system is Acxiom’s latest 
      innovation in the Personicx® 
      family of household-level segmentation tools. PersonicX is a 
      household-level segmentation system that places U.S. households into one 
      of 70 distinctive segments and 21 life-stage groups based on specific 
      consumer behavior and demographic characteristics.
    
    
      Using PersonicX’s industry-leading 
      customer-coded system, VisionScape accesses a comprehensive library of 
      consumer behaviors and attitudes using Scarborough Research to build 
      in-depth views of specific markets. Information on consumer markets 
      includes traffic, consumer expenditures, population demographics, 
      channel and media preferences, and more.
    
    
      “Adding Scarborough’s 
      industry-leading data to PersonicX VisionScape allows marketers to more 
      precisely target their messages based on specific consumer behavior,” 
      said Louis Rolleigh, Acxiom’s consumer 
      segmentation and analysis product leader. “Now, 
      companies can access online their PersonicX-coded data, along with 
      Scarborough data, to make decisions regarding all of their marketing 
      campaigns. With the Scarborough data, marketers can examine consumer 
      behavior unique to a particular city or analyze similarities across 
      markets.”
    
    
      Marketers can use PersonicX VisionScape to analyze questions such as, “Which 
      consumers are most likely to be attracted to my new product offering?” 
      and “Where is the best location for my new 
      store?” VisionScape allows the easy creation 
      of custom target groups based on PersonicX-coded customer or third-party 
      survey data. In addition, its easy-to-use report generator allows 
      businesses to share critical marketing data with all stakeholders across 
      an enterprise, providing businesses a consistent framework from which to 
      view and respond to the consumer landscape.
    
    
      “PersonicX VisionScape gives businesses 
      hands-on access to tools that generate immediate, precise and actionable 
      results,” Rolleigh said. “In 
      today’s customer-centric marketplace, it’s 
      a given that understanding your customers will make the difference in 
      whether or not you make the sale.”
    
    
      About Acxiom Corporation
    
    
      Acxiom Corporation (Nasdaq: ACXM) integrates data, services and 
      technology to create and deliver customer and information management 
      solutions for many of the largest, most respected companies in the 
      world. The core components of Acxiom's innovative solutions are Customer 
      Data Integration (CDI) technology, data, database services, IT 
      outsourcing, risk mitigation, consulting and analytics, and privacy 
      leadership. Founded in 1969, Acxiom is headquartered in Little Rock, 
      Arkansas, with locations throughout the United States and Europe, and in 
      Australia, China and Canada. For more information, visit www.acxiom.com.
    
    
      About Scarborough Research
    
    
      Scarborough Research (www.scarborough.com, 
      [e-mail]) 
      measures the lifestyle and shopping patterns, media behaviors, and 
      demographics of American consumers. Products and services include the 
      Media Rating Council (MRC) accredited consumer insight studies in 81 
      Top-Tier Markets, and a Multi-Market Study. Scarborough Research also 
      has Scarborough USA+ (a national database), Hispanic studies, and custom 
      research solutions among its service portfolio. With more than 30 years 
      of experience, Scarborough measures 2,000 consumer categories and serves 
      a broad client base that includes marketers, advertising agencies, print 
      and electronic media (broadcast and cable television, radio stations) 
      sports teams and leagues, and out-of-home media companies. Surveying 
      more than 220,000 adults annually, Scarborough is a joint venture 
      between Arbitron Inc. (www.arbitron.com) 
      and The Nielsen Company (www.nielsen.com).
    
    
      Acxiom is a registered trademark of Acxiom Corporation.