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Comprehensive consumer shopping insights from Scarborough Research are
now available in Acxiom®
Corporation’s new PersonicX VisionScape™.
The Scarborough data, along with consumer data provided by Acxiom,
allows marketers to dive deep into the consumer mindset with specifics
on behaviors and location characteristics for U.S. markets as measured
by Scarborough.
PersonicX VisionScape’s Web-based mapping and
segmentation system is Acxiom’s latest
innovation in the Personicx®
family of household-level segmentation tools. PersonicX is a
household-level segmentation system that places U.S. households into one
of 70 distinctive segments and 21 life-stage groups based on specific
consumer behavior and demographic characteristics.
Using PersonicX’s industry-leading
customer-coded system, VisionScape accesses a comprehensive library of
consumer behaviors and attitudes using Scarborough Research to build
in-depth views of specific markets. Information on consumer markets
includes traffic, consumer expenditures, population demographics,
channel and media preferences, and more.
“Adding Scarborough’s
industry-leading data to PersonicX VisionScape allows marketers to more
precisely target their messages based on specific consumer behavior,”
said Louis Rolleigh, Acxiom’s consumer
segmentation and analysis product leader. “Now,
companies can access online their PersonicX-coded data, along with
Scarborough data, to make decisions regarding all of their marketing
campaigns. With the Scarborough data, marketers can examine consumer
behavior unique to a particular city or analyze similarities across
markets.”
Marketers can use PersonicX VisionScape to analyze questions such as, “Which
consumers are most likely to be attracted to my new product offering?”
and “Where is the best location for my new
store?” VisionScape allows the easy creation
of custom target groups based on PersonicX-coded customer or third-party
survey data. In addition, its easy-to-use report generator allows
businesses to share critical marketing data with all stakeholders across
an enterprise, providing businesses a consistent framework from which to
view and respond to the consumer landscape.
“PersonicX VisionScape gives businesses
hands-on access to tools that generate immediate, precise and actionable
results,” Rolleigh said. “In
today’s customer-centric marketplace, it’s
a given that understanding your customers will make the difference in
whether or not you make the sale.”
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are Customer
Data Integration (CDI) technology, data, database services, IT
outsourcing, risk mitigation, consulting and analytics, and privacy
leadership. Founded in 1969, Acxiom is headquartered in Little Rock,
Arkansas, with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, visit www.acxiom.com.
About Scarborough Research
Scarborough Research (www.scarborough.com,
info@scarborough.com)
measures the lifestyle and shopping patterns, media behaviors, and
demographics of American consumers. Products and services include the
Media Rating Council (MRC) accredited consumer insight studies in 81
Top-Tier Markets, and a Multi-Market Study. Scarborough Research also
has Scarborough USA+ (a national database), Hispanic studies, and custom
research solutions among its service portfolio. With more than 30 years
of experience, Scarborough measures 2,000 consumer categories and serves
a broad client base that includes marketers, advertising agencies, print
and electronic media (broadcast and cable television, radio stations)
sports teams and leagues, and out-of-home media companies. Surveying
more than 220,000 adults annually, Scarborough is a joint venture
between Arbitron Inc. (www.arbitron.com)
and The Nielsen Company (www.nielsen.com).
Acxiom is a registered trademark of Acxiom Corporation.