Acxiom Unveils Powerful Combination of Technologies and Services To Deliver New Approach to Audience Engagement

Acxiom® Corporation (Nasdaq: ACXM), the company traditionally known as a data powerhouse, announced today an expansion in its business strategy that aims to provide greater value to marketers wrestling with the demands of an increasingly fragmented, multichannel media environment.

Acxiom’s new emphasis on marketing technology and services, which is being announced at ad:tech San Francisco 2010, the largest gathering of on-line marketers, is the result of combining the company's data and technology assets. This includes consumer data, consumer recognition, analytics, client databases, digital and direct marketing strategy, media targeting and delivery optimization to create multichannel, insights-driven solutions that will allow marketers to reach their audiences with a level of certainty unknown until today.

“It has become a business and marketing imperative for companies to be able to recognize their consumers across a broad spectrum of channels,” said John Meyer, Acxiom chief executive officer. “By leveraging Acxiom’s leading technology and data assets, we are now able to offer a platform that enables marketers to recognize, reach and capture the highest value consumers across all channels with unprecedented precision.”

“Acxiom’s new focus on audience management and consumer experience personalization means marketers can have a real-time, scalable audience-targeting solution that increases the effectiveness of their media mix,” said Michael Darviche, Acxiom chief marketing officer and senior vice president. “Marketers can improve the brand experience at every touchpoint across multiple channels with higher levels of confidence, while minimizing wasted impressions and media spending.”

Acxiom’s new technologies include Acxiom Relevance-X®, a multichannel targeting suite that uses multiple methods of targeting to deliver the audience through a variety of channels, including online, mobile, addressable TV and social media.

“The Relevance-X suite of products can instantly recognize consumers at any touchpoint, leveraging targeting techniques, such as consumer lifestage and retargeting, without compromising privacy or security,” said Tim Suther, Acxiom’s senior vice president of multichannel marketing services. “Additionally, our collaborative targeting capabilities can reach significant scale on our partners’ networks. As a result, marketers can expect improved brand targeting and conversions across the board, optimizing each channel for the best and most consistent possible ROI.”

For more information about Acxiom’s new positioning and products, visit Acxiom’s booth at ad:tech San Francisco (booth no.5841) or join us socially on:

LinkedIn: Acxiom.com/linkedin

Facebook: Acxiom.com/facebook

Twitter: Acxiom.com/twitter

About Acxiom

Acxiom is a recognized leader in Marketing Technology and Services, providing clients with Audience Engagement solutions. Our superior consumer recognition and targeting technologies deliver unprecedented targeting precision to help marketers manage audiences, personalize consumer experiences and create more profitable customer relationships. Our mission is to provide our clients with a greater confidence of success in their marketing programs. Acxiom’s consultative approach spans multiple industries and incorporates over 40 years of experience in consumer data, analytics, information technology, data integration and strategy solutions for effective marketing across multiple communications channels. Leveraging decades of information management, Acxiom provides secure, high-performance technology services that deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit Acxiom.com.

Acxiom and Acxiom Relevance-X are registered trademarks of Acxiom Corporation.