Acxiom (NASDAQ:ACXM)
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From Oct 2019 to Oct 2024
Acxiom Corporation (Nasdaq: ACXM) today announced that
company leader Charles D. Morgan and Bill McDermott, President and CEO
of SAP Americas, unveiled how the two companies intend to jointly
market Acxiom's success in delivering a single, accurate, real-time
customer view within SAP's market-leading multi-channel CRM solution,
mySAP(TM) Customer Relationship Management (mySAP(TM) CRM).
SAP clients and prospects can leverage Acxiom's AbiliTec(R)
customer data integration technology and InfoBase(R) products, which
provide the largest collection of U.S. consumer information available
in one source. By combining Acxiom's rich consumer content with SAP's
world-class marketing and sales functionality, customers will be able
to maximize their marketing and sales dollars while strengthening
their most valuable asset - the relationship with their customers.
During SAP's annual summer sales meeting, the leaders revealed
their intention to jointly market SAP's ability to deliver
enterprise-wide customer information to key customer touch points and
Acxiom's 30-plus years of delivering data, analytics and customer data
integration. The presentation focused on the benefits to customers,
including empowering customers to engage in true customer relationship
management.
"As more and more companies move toward a hybrid model of on-site
master-data-management hubs, nurtured by data service providers such
as Acxiom, it is natural that companies with complementary solutions,
such as Acxiom and SAP, work together to maximize customer benefit,"
said Richard K. Howe, Acxiom's Marketing and Strategy Leader.
"Critical customer applications leveraging mySAP CRM are
information-driven. Acxiom lives and breathes information management,
augmenting the quality and availability of data to turn information
into intelligence. By combining mySAP CRM with Acxiom's data
strengths, customers will realize significant benefits."
"SAP understands the importance to customers of combining
world-class CRM applications with accurate and complete customer
content," said Pat Bakey, Senior Vice President of CRM, SAP Americas.
"By working with Acxiom in the future we will allow our customers to
make more informed and relevant decisions when interacting with
customers and prospects. Any time you can improve the customer
experience, the benefits translate to the bottom line."
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "should" and "will" and similar expressions as
they relate to SAP are intended to identify such forward-looking
statements. SAP undertakes no obligation to publicly update or revise
any forward-looking statements. All forward-looking statements are
subject to various risks and uncertainties that could cause actual
results to differ materially from expectations The factors that could
affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission
("SEC"), including SAP's most recent Annual Report on Form 20-F filed
with the SEC. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates.
SAP, mySAP and other SAP products and services mentioned herein as
well as their respective logos are trademarks or registered trademarks
of SAP AG in Germany and in several other countries all over the
world. All other product and service names mentioned are the
trademarks of their respective companies. Data contained in this
document serve informational purposes only. National product
specifications may vary.
Acxiom, AbiliTec and InfoBase are registered trademarks of Acxiom
Corporation and SAP is a registered trademark for SAP.