Acxiom Teams with RSA, The Security Division of EMC, to Verify Customer Identities with Data on Demand

Acxiom® Corporation (Nasdaq: ACXM) has teamed with RSA, The Security Division of EMC (NYSE: EMC) to integrate Acxiom Identity Data on Demand, a real-time, online identity data service with the RSA® Identity Verification knowledge-based authentication solution.

Acxiom’s data service creates a high-speed, easy-access repository of comprehensive report data for organizations that need to locate, identify and verify consumers. As a result, RSA Identity Verification customers may select the specific data they need to most effectively authenticate consumers online, over the phone or in-person at point of sale.

“RSA’s high standards for user authentication and needs for accurate, real-time information on consumers was an ideal fit with what Acxiom has to offer,” said Tim Christin, senior vice president for Acxiom Identity Solutions. “Since user information has declining utility over time, Acxiom’s constantly evolving identity data assets allow RSA’s customers to maintain a consistent level of security for enhanced and strong customer verification.”

“Inventive collaboration with industry leaders such as Acxiom is critical to delivering increased value to our customers and to better respond to the ever-changing threat environment,” said Christopher Young, Senior Vice President of Technology at RSA. “RSA’s intelligent questioning engine – coupled with Acxiom’s diversity and quality of identity data – provides a proven identity verification solution that has proven to help our customers prevent fraud and identity theft.”

Acxiom Identity Data on Demand serves as a central data source, delivering all data through a single interface, using Acxiom’s proprietary AbiliTec® entity resolution process.

“Companies have benefited from the combined strengths of RSA’s identify verification and Acxiom’s identity and risk solutions,” Christin said. “Together we offer unique flexibility for companies as their business needs evolve. They can select from the broadest range of data available with real-time delivery at a single entry point.”

RSA Identity Verification is a knowledge-based authentication system that is engineered to assure and confirm user identities in real-time by presenting a series of top-of-mind questions utilizing relevant facts obtained from dozens of public and commercial record databases. Leveraging Acxiom Data on Demand, RSA Identity Verification presents a person with a series of top-of-mind questions utilizing relevant facts unique to that individual that are obtained by scanning dozens of public records and commercially available databases. This combination greatly reduces the ability for someone other than the genuine individual to provide correct responses.

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit Acxiom.com.

Acxiom and AbiliTec are registered trademarks of Acxiom Corporation. EMC and RSA are either registered trademarks or trademarks of EMC Corporation. All other products and/or services are trademarks of their respective owners.