Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Oct 2019 to Oct 2024
Acxiom® Corporation
(Nasdaq: ACXM) today announced the release of the first issue of its
Retail Consumer Dynamics Study (RCD), an industry-specific analysis of
consumer shopping behavior and attitudes in today’s
difficult economic times. The study revealed variations in how each
consumer segment looks at the economy today and how that perception
affects whether and how they will defer spending; the type of stores
they will visit; and generally how they go about their daily shopping.
“Even though all consumers are facing huge
economic uncertainty, their responses differ ?
and not along conventional demographic lines,”
said Jie Cheng, vice president of analytics and consumer insights at
Acxiom. “Rather than thinking in simple terms
of who is spending more versus who is spending less, this study allows
us to see how consumers are making their decisions on when and where to
shop and what to purchase.”
Acxiom’s study identifies nine consumer
behavioral segments that provide retailers with new, actionable insights
to improve their ability to connect with key consumer targets. The study
places these segments into three distinct groups reflecting consumers’
potential future behavior ? those likely to
loosen up on spending sooner, those not likely to change from current
behavior, and those tightening spending and retreating further.
Insights drawn from this distinctive study allow retailers to anticipate
shopping patterns and plan accordingly.
Key research findings include:
“Savvy Spenders”
(mostly married, affluent, both young and mature, living in outer
suburbs and rural communities) are more likely to spend sooner than
other segments, given some improved circumstances
Of the “Savvy Spenders,”
37 percent are shopping sales more often
“Savvy Spenders”
favor department stores for their combination of category offerings
and brand/price options
Those likely to shop more online are the “Tight
with Purpose,” who are married with
children, upper middle income with professional or management careers
The “It’s My Life”
segment ? mostly affluent young consumers
maintaining a child-free city lifestyle ?
are not letting current economic conditions change their shopping
behavior. They shop in category killer stores to benefit from the
blend of brand selection and price.
“This challenging economy creates an
exceptional opportunity for retailers and consumer product manufacturers
to target direct messages to specific consumer segments in order to
sustain and maximize a return on marketing investment,”
said Jim Harold, industry executive for retail and consumer markets at
Acxiom.
Retail Consumer Dynamics is based on an integrated data set combining
consumer survey study findings with Acxiom’s
consumer demographic, life stage and lifestyle information. The survey
was conducted by BIGresearch, a consumer intelligence firm, and the
analysis using 18,924 panel data points was performed by Acxiom.
“BIGresearch is excited to see Acxiom
applying the consumer insights from our surveys to create actionable
guidance for their clients,” said Gary
Drenik, president and CEO of BIGresearch. “The
combination of BIGresearch’s ongoing consumer
panel surveys with Acxiom’s PersonicX®
consumer life stage segmentation system provides an accurate look at how
the weak economy is affecting shoppers.”
The Retail Consumer Dynamics study is powered by Acxiom’s
InfoBase-X™, the largest, most accurate,
comprehensive and multi-sourced data collection of U.S. consumer
information in one source. PersonicX is Acxiom’s
household-level segmentation suite that places U.S. households into one
of 70 distinct segments and 21 life-stage groups based upon specific
consumer behavior and demographic characteristics.
For a copy of Acxiom’s Retail Consumer
Dynamics study, please link to http://www.acxiom.com/retail_consumer_dynamics.
About Acxiom
The global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark.,
and serves clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
About Acxiom Retail and Consumer Markets
The world’s leading retail and consumer goods
companies rely on Acxiom’s consumer-centric
solutions to acquire, grow and retain loyal and profitable customer
relationships by optimizing their marketing dollars.
About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of
behavior in areas of products and services, retail, financial services,
automotive, and media. BIGresearch’s
syndicated Simultaneous Media Survey (SIMM) is focused on consumers to
gauge their consumption across media, products and services. Marketers
can use SIMM to develop the types of consumer-centric marketing plans
required to increase advertisers’ ROI. The
SIMM monitors more than 15,000 consumers twice each year. They also
conduct the Consumer Intentions and Actions Survey (CIA) which monitors
the pulse of more than 7,000 consumers each month. BIGresearch’s
methodology provides the most accurate consumer information in the
industry with a margin of error of +/- 1 percent. http://www.bigresearch.com.