Acxiom (NASDAQ:ACXM)
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From Oct 2019 to Oct 2024
Acxiom Corporation:
WHAT:
Acxiom®
Corporation’s study, titled “The
Purple States – Why They Affect Elections,”
lays out what presidential candidates should focus on to win critical
votes before Election Day.
The study shows that contrary to red and blue states that have
similarities across the lifestyle segments, purple states are much
more varied – a possible reason why
elections in these states are so close. The findings reveal definite
patterns that both candidates could leverage in such a high-profile,
close election.
Acxiom found that this purple population may not be as ambivalent as
they seem, but that both the Democratic and Republican candidates have
an opportunity to win them over by targeting their messages to the
purple state voter’s interests and behaviors.
The purple states voters tend to be more conservative, are likely to
be older than the other groups, own homes in the suburbs, and are
planning for retirement. Furthermore, they are more likely to be
concerned about the quality and affordability of publicly financed
health care, and they tend to get their news from conservative-leaning
newspapers and television news programs
“By examining the affinities and lifestyle
choices of the blue, red and purple segments, the data reveals that
both parties have an opportunity to win over the purple states,”
said Ray Kraus, product manager for Acxiom. “The
candidate who crafts the right message to voters in these states will
most likely find himself in the White House in January.”
The findings of this study were developed by analyzing 70 lifestyle
segments across the United States using Acxiom’s
PersonicX® market
segmentation system. PersonicX determined the demographic, attitudes,
behaviors and interests that differentiated voters in purple states
from those who consistently vote Democratic or Republican in
presidential elections.
About Acxiom
The global leader in interactive marketing services, Acxiom helps
clients connect with their customers through deep consumer insight that
enables effective and profitable marketing initiatives and business
decisions. Our consultative approach spans multiple industries and
incorporates decades of experience in consumer data and analytics,
information technology, data integration, and consulting solutions for
effective marketing across digital, Internet, email, mobile and direct
mail channels. Founded in 1969, Acxiom is headquartered in Little Rock,
Ark., and serves clients around the world from locations in the United
States, Europe, and the Asia-Pacific. For more information about Acxiom,
visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
PersonicX®
PersonicX® is Acxiom’s
household-level segmentation suite that places U.S. households in one of
70 distinct segments and 21 life-stage groups based upon specific
consumer behavior and demographic characteristics.