Acxiom Launches Online Segmentation Solution; New Tool Improves Speed, Ease-of-Use and Accuracy In Household-level Segmentation

Acxiom(R) Corporation (Nasdaq: ACXM) today announced the
launch of Personicx(R) ANSWERS, a web-based tool enabling users of the
company's household-level consumer segmentation solution, Personicx,
immediate access to data for marketing planning and analysis.
   "Until now, simple questions such as 'which customers are most
likely to churn' or 'who responded to my last campaign' often required
the involvement of multiple internal departments taking days or weeks
to determine," said Richard Howe, leader of the Acxiom Marketing
Organization. "With Personicx ANSWERS, marketers from all parts of the
organization can access and act on meaningful, actionable marketing
data in minutes, whether it is from customer databases, campaign
responses, web shoppers or market research surveys."
   Acxiom's family of Personicx solutions and services places U.S.
households into one of 70 consumer segments and 21 life stage groups,
based on specific consumer and demographic characteristics, allowing a
greater precision of targeted marketing and true accuracy of
segmentation.
   Marketers using Personicx ANSWERS experience these business
benefits:

   --  Fast answers to marketing questions - Personicx ANSWERS
        provides easy-to-understand reports, charts and maps in
        standard formats such as Microsoft Excel and Adobe PDF, making
        it easy to integrate data and analyses in custom applications;

   --  24/7 access - Users across the organization have continuous
        access to Personicx ANSWERS web-based application;

   --  Ease of use - Personicx ANSWERS has an interface that guides
        users through the application, making access to features and
        functionality easy;

   --  Seamless connection to consumer behavior and media - Personicx
        ANSWERS easily connects to syndicated survey data such as
        Mediamark Research, Inc. (MRI) and Simmons Market Research
        Bureau, giving marketers information on everything from
        shopping and media preferences to financial products and other
        services; and

   --  Flexible licensing - Single or multi-user licenses are
        available.

   "With Personicx ANSWERS, Acxiom puts its clients in the driver's
seat, allowing them to generate the kinds of reports, charts and now
maps that Acxiom analysts have been providing since we launched
Personicx three years ago," Howe said. "Marketing applications such as
lifetime value analysis, churn/risk analysis, channel preference
analysis and selecting best prospects are available any time. And
because it is web-based, marketers can share this critical information
across the organization, ensuring that everyone has a consistent
framework to view the consumer landscape."
   Acxiom's Personicx builds its segmentation approach on life stages
based on the principle that households' consumer behaviors are
reflected in their shared life stage and similar socio-economic
characteristics. The result is consumer segments with greater
differentiation than has been achieved in other segmentation models.

   About Acxiom Corporation

   Acxiom Corporation (NASDAQ: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information, visit www.acxiom.com.
   Acxiom and Personicx are registered trademarks of Acxiom
Corporation.