Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation
(Nasdaq: ACXM) today announced it has expanded and enhanced its retail
business solution capabilities with the acquisition of Equitec, based in
Cleveland, Ohio.
The acquisition pairs Acxiom — a global leader
in customer information management and technology —
with Equitec, a business with strong marketing and merchandizing
optimization expertise in the retail industry. All Equitec principals
are being retained and will continue to lead this practice in support of
the company’s retail market growth strategies.
Terms of the asset purchase were not released. Acxiom expects the
transaction to be accretive to earnings in fiscal 2008.
“This acquisition enables Acxiom to offer a
unique combination of custom consulting and analysis, deep customer
insight and standardized assessment that accelerates financial return
for retailers,” said Acxiom Company Leader
Charles D. Morgan. “Retailers will be able to
confidently adjust merchandise assortments, to better predict market and
store potential, to accurately assess new product launch opportunities
and to clearly identify underserved markets and segments, all derived
from the unique needs of consumers in individual store trading areas.”
The acquisition solidifies a successful business relationship that dates
to 1999 when the two companies initiated the Market Advantage joint
venture. That experience generated numerous client results including the
generation of $14 million in new business on a $100 million base; a
reduction of $17 million in working capital in the first year of an
allocation re-program; and identification of $160 million in revenue in
underserved markets for a leading specialty retailer.
“Retail is increasingly a difficult business
in which to prosper,” said Mike Henry, Chief
Executive Officer and founder of Equitec. “It’s
no longer good enough to know ‘what’s
selling;’ increasingly ‘who’s
buying’ matters more. Progressive retailers
will locate stores, adjust their formats and allocate and assort
merchandise more frequently through the lens of deep consumer insight.”
“Acxiom now has the capability to diagnose,
build, deliver and leverage solutions that enable retailers to respond
more confidently and accurately to consumer buying behavior within
current or planned trading areas,” said Tim
Suther, Acxiom Retail Client Services Leader. “We
will accelerate time-to-benefit for those retailers seeking to better
understand consumer behavior and its influence upon merchandizing,
marketing, operations decisions and profits.”
As Acxiom associates, Equitec’s employees
will continue to provide industry-leading service to clients in retail,
manufacturing and travel sectors. Notable Equitec clients include Black
& Decker, The Home Depot, EarthLink, General Electric, KB Home, Masco
Companies, Sabre Holdings, Saks and Travelocity. Equitec’s
headquarters are in Cleveland, Ohio, and it has a regional office in
Colorado.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are Customer
Data Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership. Founded
in 1969, Acxiom is headquartered in Little Rock, Arkansas, with
locations throughout the United States and Europe, and in Australia,
China and Canada. For more information, visit www.acxiom.com.
Acxiom is registered trademark of Acxiom Corporation.