Acxiom Expanding Its Reach and Impact with Global Interactive Marketing Services

  
    
  
  
    
      Acxiom Corporation (Nasdaq: ACXM) today announced the launch of its new 
      multi-channel, multi-dimensional marketing campaign to increase 
      awareness of the company’s broadening role as a global interactive 
      marketing services company.
    
    
      The campaign uses print and display advertising, email messaging, web 
      posts, public relations and social media to illustrate how Acxiom 
      incorporates all marketing channels in support of an increasingly 
      strategic and global-minded clientele.
    
    
      “Our vision is for Acxiom to be a global brand that the world’s most 
      successful companies view as a required partner to grow their market 
      share and fully realize the potential of an integrated marketing 
      approach that harnesses all channels,” said Acxiom CEO and President 
      John Meyer. “A lot of companies know about Acxiom’s historical market 
      leadership in technology, data and quality delivery, but what they may 
      not realize is our ability to make information intelligent and valuable 
      across all the various channels needed to connect with today’s savvy 
      consumer. This new campaign will make that broadly known.”
    
    
      Acxiom is working to increase client focus and thought leadership by 
      providing more consulting and analytic services, more fully exploiting 
      digital capabilities, and expanding into new markets and geographies 
      where clients have needs.
    
    
      Recent examples of increased thought leadership range from Acxiom’s 
      consumer demographic studies for automotive and retail markets to new 
      ground-breaking solutions. These include online customer data 
      integration delivered via software as a service; a rapid-deploy 
      marketing database for growing companies; banner advertising 
      capabilities based on consumer life stages; and an industry-first 
      low-cost, rapid-install business intelligence platform. Information on 
      these recent product releases may be found at http://www.acxiom.com/press-news.
    
    
      “Now more than ever, Acxiom is in step with the changing dynamics of the 
      marketplace and the need for companies to be more strategic and 
      coordinated in reaching consumers who are taking control over how they 
      are marketed to,” said Acxiom Marketing Vice President Mimi San Pedro. 
      “Not only that, but companies also want to measure the impact of their 
      campaigns and make changes in real time for increased effectiveness.”
    
    
      About Acxiom
    
    
      The global leader in interactive marketing services, Acxiom helps 
      clients connect with their customers through deep consumer insight that 
      enables effective and profitable marketing initiatives and business 
      decisions. Our consultative approach spans multiple industries and 
      incorporates decades of experience in consumer data and analytics, 
      information technology, data integration, and consulting solutions for 
      effective marketing across digital, Internet, email, mobile and direct 
      mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, 
      Ark., and serves clients around the world from locations in the United 
      States, Europe, and Asia-Pacific. For more information about Acxiom, 
      visit www.acxiom.com.
    
    
      Acxiom is a registered trademark of Acxiom Corporation.