Acxiom Divests Its 2Touch Operation

Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has sold its U.K. call center operation, 2Touch, to Parseq Ltd., a leading European business process outsourcing service provider. Parseq is a portfolio company of London based investment firm Parabellum Capital, backed by Harbourvest Partners. The transaction represents yet another step in Acxiom’s journey toward becoming a marketing technology company with a clear vision and singular focus.

“The 2Touch sale provides an excellent opportunity for Acxiom to focus on growing its core business in Europe, while allowing 2Touch to realize its potential under a company dedicated to business process outsourcing,” said Acxiom CEO and President Scott Howe. “This divestiture allows Acxiom to maintain a strong portfolio and concentrate on initiatives that further its vision of enabling one-to-one targeted marketing at scale across all channels and devices.”

2Touch Divestiture

Operating in the U.K., 2Touch is a multi-channel contact center and fulfillment business. 2Touch previously comprised Acxiom’s Other Services segment, as reported in Company filings.

In fiscal 2014, 2Touch generated revenue of approximately $35.3 million and contributed approximately $0.02 of earnings per diluted share.

Acxiom will use proceeds from the sale for general corporate purposes.

Fiscal 2015 Guidance

Acxiom’s fiscal 2015 guidance, provided on May 14, assumed that 2Touch would contribute revenue of approximately $36.0 million and earnings per diluted share of approximately $0.02.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information, please visit www.acxiom.com.

Forward-Looking Statements

This release may contain forward-looking statements including, without limitation, statements concerning the disposition of 2Touch and the use of proceeds generated therefrom. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially. The following factor, among others, could cause actual results to differ materially from these forward-looking statements: the possibility that the anticipated benefits from the disposition may not be fully realized or may take longer to realize than expected.

We undertake no obligation to update the information contained in this press release or any other forward-looking statement.

Acxiom is a registered trademark of Acxiom Corporation.

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Acxiom CorporationInvestor Relations:Lauren Russi, [e-mail] Relations:Ines Gutzmer, [e-mail]