Acxiom (NASDAQ:ACXM)
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Acxiom(R) Direct and Turnkey Sports & Entertainment
today announced they are joining forces to better serve sports and
entertainment marketers who want new fans and more loyal fans.
"Comcast-Spectacor has used Acxiom Direct and Turnkey
independently for several years," noted Peter Luukko, President of the
sports and entertainment leader that owns and operates the NBA's
Philadelphia 76ers, the NHL's Philadelphia Flyers, and numerous arenas
and other professional sports operations. "In today's world, the
Acxiom-Turnkey integration becomes a necessity for any successful
sports or live entertainment organization."
Uniting Acxiom Direct's powerful database marketing and data
management capabilities with Turnkey's industry-leading market
research and lead generation tools provides marketers tangible lists
of new, prospective ticket buyers and unmatched insight into audience
preferences - the keys to today's and tomorrow's marketing
environment.
In the alliance, the companies have integrated FanTrak, Turnkey's
market intelligence suite, directly into Smart DM Insight(TM), Acxiom
Direct's advanced data management, campaign management and database
marketing solution. The resulting product is an industry first - a
single platform to consolidate data from multiple sources for a more
complete, accurate and actionable view of customers and prospects. No
similar product exists in the industry at the current time.
"The goal is to get more fans in the seats in a way that serves
the fans, the venues and the teams, and this combination of Acxiom's
vast enterprise resource capabilities with Turnkey's renowned data
collection and analytics will make that happen," said Jay Graves,
business unit leader for Acxiom Direct.
"Seamlessly we can build customer profiles, then identify those
profiles in the marketplace - the actual new leads - and then manage
the direct marketing and sales process," said Len Perna, President of
Turnkey Sports and Entertainment. "Bottom-line, it means more revenue
at lower customer acquisition cost."
Acxiom Direct, a database-marketing unit of Acxiom Corporation
(Nasdaq: ACXM), is a leading provider of direct marketing solutions.
Acxiom Direct services more than 70 sports and entertainment clients
across North America, including Madison Square Garden Companies,
Delaware North Company Boston, EMICMG, Comcast-Spectacor, Maple Leaf
Sports & Entertainment, the NBA and the Super Bowl Champion Pittsburgh
Steelers. Acxiom Direct handles all data hygiene processes (including
merge/purge, address standardization, NCOALink(TM)(a) postal updating,
and Do-Not-Call flagging) so clients can put their IT database issues
aside and concentrate on marketing, sales and service initiatives.
Providing an easy-to-use Web-based database, Acxiom Direct enables
clients to manage their customer interaction and execute all of their
direct marketing campaigns via e-mail and direct mail.
Turnkey Sports and Entertainment, the Haddonfield, N.J.-based
leading market research and data collection firm in the sports and
entertainment industry, will contribute its FanTrak Surveyor and
FanTrak Prospector suite, which allows marketers to conduct market
research, analyze data collected, and automate sales force management
of new leads. Since launching FanTrak 3 years ago, Turnkey has
licensed more than 125 clients including MLBAM and the majority of MLB
clubs, MLS and all MLS clubs, the NFL, the AHL and all AHL clubs,
NHRA, Comcast, Delaware North Companies, Kroenke Sports Enterprises,
AEG, Maloof Sports, agencies such as Genesco Sports Marketing and Just
Marketing; and brands including Chevrolet, Oldsmobile, Subaru, Jeep,
Dodge, Chrysler, Greyhound, Pine Sol, Clorox, La Salle Bank,
Washington Mutual, etc. Founded in 1996, Turnkey is the industry's
leading provider of market intelligence, executive recruiting and
financial advisory services. Turnkey's areas of expertise reflect the
necessities for success in sports and entertainment: actionable market
intelligence, a strong cohesive management team, and objective
in-depth financial analysis. More than 100 teams, properties, sponsors
and agencies employ Turnkey (www.TurnkeySE.com) to take a pro-active
approach to brand management.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are
Customer Data Integration (CDI) technology, data, database services,
IT outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, China and Japan. For more information, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
(a) Acxiom is a non-exclusive Full Service Provider Licensee of
the United States Postal Service(R). The following trademark is owned
by the United States Postal Service: NCOALink(TM).