Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation
(Nasdaq: ACXM) (www.acxiom.com)
announced today that Acxiom Digital, a leading provider of integrated
digital marketing solutions for Global 2000 enterprises, has implemented
the DKIM (Domain Keys Identified Mail) email authentication standard on
its IMPACT® platform, providing its clients
and their customers added protection against email fraud and phishing
attacks. The company is one of the first email service providers to
implement the DKIM standard and provide the technology to its customers.
DKIM, which is an open-source standard, employs a cryptographic
signature that can be decrypted by a receiving Internet Service Provider
(ISP). This enables the ISP to verify the sender of an email and then
make a determination of whether that sender is trustworthy. Further, the
DKIM "fingerprint" that is placed in each message allows receiving ISPs
to verify that the message has not been tampered with due to phishing
scams or email fraud. Messages that have been compromised can be flagged
accordingly.
“Phishing and other email scams attack
companies’ reputations and undermine customer
confidence when receiving digital communications from those brands.
Implementing the DKIM authentication standard allows Acxiom Digital to
better serve our clients by ensuring the legitimacy of their email
messages and in turn enabling them to protect their brands and valuable
customer relationships,” said Kevin Johnson,
leader of Acxiom Digital. “Our commitment to
product innovation provides our clients with best-in-class technology
and service across all key online delivery channels.”
On behalf of enterprise clients such as the Gap, Hewlett Packard,
Marriott and Dell, Acxiom Digital sends emails to millions of consumers
worldwide daily.
DKIM combines features of separate authentication technologies
originally developed by Yahoo! and Cisco and improves on the
anti-forgery and anti-phishing capabilities of the earlier
authentication technologies. The specification was officially approved
by the Internet Engineering Task Force in 2007.
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing
solutions for Global 2000 enterprises including Marriott, Gap, Inc., and
Hewlett-Packard. Acxiom Digital combines agency services with
world-class campaign execution on a proprietary technology platform to
deliver superior marketing results for clients. The Company's
proprietary IMPACT® platform combines
campaign management with advanced analytics to assist account and client
teams in designing, sending and analyzing direct marketing
communications. The Company creates and executes campaigns across
multiple media channels including personalized e-mail, targeted
websites, banner and other web advertisements, search engines, and
direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy
Program and the NAI's E-mail Service Provider Coalition and works only
with companies that adhere to appropriate consumer privacy guidelines.
Acxiom Digital was founded in 1997 and operated as Digital Impact prior
to acquisition by Acxiom Corporation in 2005. For more information,
visit www.acxiomdigital.com.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are Customer
Data Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership. Founded
in 1969, Acxiom is headquartered in Little Rock, Arkansas, with
locations throughout the United States and Europe, and in Australia,
Canada and China. For more information, visit www.acxiom.com.