Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com)
announced today that Acxiom Digital, Inc., a leading provider of
integrated digital marketing solutions for Global 2000 enterprises, has
been identified as a “Market Leader”
by JupiterResearch in its recent report, “E-mail
Service Provider Market Guide, 2008.” As one
of seven “full-service”
companies selected to participate in the report, the company was further
noted for its breadth of product offering, company size and revenue
growth.
The JupiterResearch report stated that Acxiom Digital is “known
for its full-service capabilities” and
further expanded on the strategic fit with marketing organizations who
manage deployments that are large and international in their nature.
Jupiter noted that Acxiom Digital manages programs in more than 40
countries in 20 languages from offices on three continents (North
America, Europe, and Asia).
Additionally, the report highlighted the company’s
success at helping clients drive campaign success through multi-channel
targeting capabilities. Through Acxiom’s
acquisition of Kefta in 2007, clients can now manage their user
experience from an email through to the website. Programs such as
on-site targeting and optimization as well as shopping cart abandonment
are available today.
“Our organization is uniquely organized to
meet the demanding multi-channel marketing needs of the world’s
most complex and sophisticated marketers,”
said Kevin H. Johnson, Acxiom Digital leader. “It’s
gratifying to be recognized by an independent analyst firm. Even though
we are email marketing industry founders in our 10th year, we continue
to see impressive client and campaign growth and are excited by the
prospect of new product innovations and campaign strategy our clients
are building with our service teams, every day.”
Among other innovations, Acxiom Digital created the 1:1 sensor that has
become an industry standard; pioneered and was the first to implement
email sender authentication; and was the first email service provider to
integrate campaign management with an advanced analytics platform. The
company is now setting the standard for multi-channel consumer
communication management: across email, mobile, WAP and the Web.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information management
solutions for many of the largest, most respected companies in the
world. The core components of Acxiom's innovative solutions are Customer
Data Integration (CDI) technology, data, database services, IT
outsourcing, risk mitigation, consulting and analytics, and privacy
leadership. Founded in 1969, Acxiom is headquartered in Little Rock,
Arkansas, with locations throughout the United States and Europe, and in
Australia, Canada and China. For more information, visit www.acxiom.com.
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing
solutions for Global 2000 enterprises including Marriott, Gap, Inc., and
Hewlett-Packard. Acxiom Digital combines agency services with
world-class campaign execution on a proprietary technology platform to
deliver superior marketing results for clients. The Company's
proprietary IMPACT(TM) platform combines campaign management with
advanced analytics to assist account and client teams in designing,
sending and analyzing direct marketing communications. The Company
creates and executes campaigns across multiple media channels including
personalized e-mail, targeted websites, banner and other web
advertisements, search engines, and integrated mobile messaging. Acxiom
Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail
Service Provider Coalition and works only with companies that adhere to
appropriate consumer privacy guidelines. Acxiom Digital was founded in
1997 and operated as Digital Impact prior to acquisition by Acxiom
Corporation in 2005. For more information, visit www.acxiomdigital.com.