Acxiom Corporation Reports Inducement Grant under NASDAQ Marketplace Rule 5635

Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced today that in connection with the hiring of Scott E. Howe as its Chief Executive Officer and President, and as previously reported in its Current Report on Form 8-K filed July 27, 2011 with the Securities and Exchange Commission, Mr. Howe was granted inducement awards consisting of nonqualified stock options to purchase 221,106 shares of the Company’s common stock, restricted stock units in respect of 56,957 shares of the Company’s common stock and performance units in respect of 176,654 shares (up to 224,154 shares if the maximum performance criteria are achieved) of the Company’s common stock. The stock options have a per share exercise price equal to the fair market value on the date of the grant, have a ten-year term and will vest ratably over four years, 25% per year, beginning on the first anniversary of the grant. The restrictions on the restricted stock units granted to Mr. Howe will lapse ratably over four years, 25% per year, beginning on the first anniversary of the grant. The performance units will cliff vest subject to the terms and conditions of such awards upon the satisfaction of performance criteria based on performance periods ending on March 31, 2014. These inducement awards were granted pursuant to the 2011 Nonqualified Equity Compensation Plan of Acxiom Corporation, approved by the independent members of the Company’s board of directors and granted as an inducement material to Mr. Howe’s employment with the Company in accordance with NASDAQ Marketplace Rule 5635(c)(4).

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.