Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation
(Nasdaq: ACXM) today announced the release of enhancements to its
PersonicX® VisionScape™
segment analysis and visualization tool suite. Acxiom customers can now
increase market analysis productivity by 30 percent with PersonicX
VisionScape, plus gain a better understanding of their target audience
as a result of greater accuracy and speed in the analysis of consumer
attitudes, demographics and behaviors by geographic location.
PersonicX VisionScape is Acxiom’s latest
innovation in the PersonicX family of household-level segmentation
tools. The centerpiece of PersonicX is PersonicX Classic™,
a household-level segmentation system that places U.S. households into
one of 70 distinctive segments and 21 life-stage groups based on
specific consumer behavior and demographic characteristics.
Through PersonicX’s industry-leading
consumer-coded system, VisionScape accesses a comprehensive library of
consumer behaviors and attitudes using syndicated resources such as
Mediamark Research and Intelligence, LLC, Scarborough Research and DK
Shifflet and Associates to derive in-depth consumer insights. Other
available information in VisionScape includes InfoBase-X™
demographic data, consumer purchasing behavior, business summary data,
and more. Additionally, the new enhancements include analysis modules
that enable businesses with a brick-and-mortar presence to evaluate new
sites and the performance of existing stores as compared to their
calculated potential.
“PersonicX VisionScape gives businesses
hands-on access to tools that generate immediate, precise and actionable
results,” said Ray Kraus, product manager for
Acxiom. “In today’s
customer-centric marketplace, it’s a given
that understanding your target audience will make the difference in
whether or not you make the sale. By identifying and marketing to
consumers who are twice as likely to have known target segments, double
digit increases in response and conversion rates can also be realized.”
With VisionScape Market Analyzer, marketers can identify trade areas
with large concentrations of targeted consumers; pinpoint and map the
location of existing customers; quantify the base demographics and
consumer spend of trade areas; and analyze how they stack up against the
competition. “With these VisionScape
enhancements, marketers can now make intelligent decisions that can
improve their return on investment by understanding their market in a
geospacial framework,” added Kraus.
Marketers can also use PersonicX VisionScape to answer questions such
as, “Which consumers are most likely to be
attracted to my new product offering?” and “Where
is the best location for my new store?”
VisionScape allows for easy creation of customized target groups based
on PersonicX-coded customer/consumer behavioral survey data. These
easy-to-use reporting and mapping capabilities enable businesses to
share critical marketing data with all stakeholders across an
enterprise, providing businesses a consistent framework from which to
view the consumer landscape.
About Acxiom
The global leader in interactive marketing services, Acxiom connects
clients with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark.,
and serves clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Acxiom Data Products
Acxiom’s data products deliver
industry-leading customer and prospect information to enable companies
make better, faster and more insightful marketing decisions by helping
them understand their customers with the most accurate, comprehensive
and multi-sourced consumer data in the industry. PersonicX is Acxiom’s
household-level segmentation suite that places U.S. households in one of
70 distinct segments and 21 life-stage groups based upon specific
consumer behavior and demographic characteristics.