Acxiom (NASDAQ:ACXM)
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Acxiom® Corporation
(Nasdaq: ACXM; www.acxiom.com) today
announced that it has acquired Kefta, the leader in real-time, dynamic
personalization solutions for the Internet. Kefta, based in San
Francisco, will become part of Acxiom Digital, Acxiom Corporation’s
business unit dedicated to providing integrated digital marketing
solutions to Global 2000 enterprises. The acquisition bolsters Acxiom
Digital’s ability to integrate one-to-one,
personalized communications across digital channels. Terms of the
transaction were not disclosed.
Kefta’s dynamic targeting solution delivers
timely, relevant content to website visitors based on their unique
online behavior and individual characteristics, thereby helping
marketers boost response, revenues and customer loyalty. By recognizing
and responding to the different needs of customers online, Kefta helps
marketers deliver relevant and personalized marketing messages in real
time on websites, search engines, banners and e-mails.
“Today most marketing campaigns are managed as
discrete communications that fail to reflect and enhance the complete
customer experience with a company,” said
Kevin Johnson, leader of Acxiom Digital. “Kefta
and Acxiom together will finally enable clients to capture the full
potential of their digital marketing campaigns through comprehensive
personalization and integration across marketing channels. Kefta has
spent the past seven years developing a powerful yet easy-to-implement
solution that personalizes the customer experience from the very first
interaction. No other personalization company can match Kefta’s
proven ability to drive measurable results.”
“We are extremely pleased to bring our
industry-leading personalization solution together with Acxiom, a
recognized leader in consumer data, data integration and integrated
digital marketing solutions,” said Kefta CEO
Philippe Suchet. “Combined, we will
expand the reach and deepen the impact of personalization for marketers,
from search to websites to e-mail and beyond. This step moves us years
ahead in the achievement of our vision for end-to-end online
personalization.”
Clients already see the logic of the acquisition and the power of
Acxiom's new offering. “The combination of
Acxiom and Kefta creates a bolt of lightning that will strike the
personalization industry,” said Dr. Patrick
Byrne, CEO of Overstock. “Kefta already helps
keep us on the leading edge of customer personalization. The ability to
integrate search engine, website and e-mail marketing communications and
to power them with Acxiom data will help us drive even higher levels of
customer satisfaction and financial results.”
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com)
integrates data, services and technology to create and deliver customer
and information management solutions for many of the largest, most
respected companies in the world. The core components of Acxiom's
innovative solutions are Customer Data Integration (CDI) technology,
data, database services, IT outsourcing, consulting and analytics, and
privacy leadership. Founded in 1969, Acxiom is headquartered in Little
Rock, Arkansas, with locations throughout the United States and Europe,
and in Australia, Canada and China.
Acxiom Digital is a leading provider of integrated digital marketing
solutions for Global 2000 enterprises including Marriott, Gap, Inc., and
Hewlett-Packard. Acxiom Digital combines agency services with
world-class campaign execution on a proprietary technology platform to
deliver superior marketing results for clients. The Company's
proprietary IMPACT™ platform combines
campaign management with advanced analytics to assist account and client
teams in designing, sending and analyzing direct marketing
communications. The Company creates and executes campaigns across
multiple media channels including personalized e-mail, targeted
websites, banner and other web advertisements, search engines and direct
mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program
and the NAI's E-mail Service Provider Coalition and works only with
companies that adhere to appropriate consumer privacy guidelines. Acxiom
Digital was founded in 1997 and operated as Digital Impact prior to
acquisition by Acxiom Corporation in 2005.
About Kefta
Kefta is the leader in personalized marketing solutions. Global brands
including GMAC, Overstock, and Verizon use Kefta Dynamic Targeting to
deliver timely, relevant content to site visitors based on their unique
online behavior – immediately boosting
conversion, revenues and customer loyalty. The hosted Kefta service
automatically recognizes and responds to the different needs of website
visitors, delivering relevant and personalized marketing messages in
real time on websites, banners, pop-up windows and e-mails. Kefta’s
Dynamic Targeting solution is rapidly implemented, results are immediate
and ongoing maintenance is minimal. Founded in 2000, the company has
headquarters in San Francisco, California. For more information, visit http://www.kefta.com.