Acxiom(R) Corporation Acquires Database Marketing Solutions Division from ChoicePoint

  
    
  
  
    
      Acxiom® Corporation 
      (Nasdaq: ACXM), a global interactive marketing services company, today 
      announced the acquisition of the Database Marketing Solutions division 
      of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
    
    
      With the purchase, Acxiom adds seven clients from multiple industries – 
      including banking, insurance and media – who 
      will benefit from Acxiom’s data integration, 
      analytics, data and multi-channel marketing capabilities worldwide.
    
    
      “This acquisition expands Acxiom’s 
      roster of blue-chip clients while adding some talented associates who 
      are dedicated to serving clients and growing the business,” 
      said Acxiom Chief Executive Officer and President John A. Meyer. Annual 
      revenues are estimated to be approximately $16 million.
    
    
      “Each client is a leader in its respective 
      industry, and some are multi-national enterprises,” 
      Meyer said. “In addition to enhancing their 
      database marketing capabilities, Acxiom looks forward to introducing 
      clients to new strategies and services – 
      particularly in the digital space – to help 
      them build even stronger relationships with target audiences around the 
      globe.”
    
    
      The acquisition includes approximately 75 associates based in Andover, 
      Mass., Durham, N.C., Peoria, Ill., and Alpharetta, Ga. “These 
      teams, which include account management, technical, and analytic 
      functions, will complement the deep industry expertise of the current 
      Acxiom team,” Meyer said.
    
    
      About Acxiom Corporation
    
    
      A global leader in interactive marketing services, Acxiom provides 
      clients with the deep consumer insight they need for effective and 
      profitable business decisions and direct-to-consumer marketing 
      initiatives. Our consultative approach spans multiple industries and 
      incorporates decades of experience in consumer data and analytics, 
      information technology, data integration, and consulting solutions for 
      marketing across digital, Internet, email, mobile and direct mail 
      channels. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in 
      Little Rock, Ark., and serves clients around the world from locations in 
      the United States, Europe, and the Asia-Pacific. For more information 
      about Acxiom, visit www.acxiom.com.
    
    
      Acxiom is a registered trademark of Acxiom Corporation.