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Share Name | Share Symbol | Market | Type |
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Acxiom Holdngs (delisted) | NASDAQ:ACXM | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 48.48 | 48.34 | 51.50 | 0 | 01:00:00 |
LITTLE ROCK, Ark., Jan. 5, 2017 /PRNewswire/ -- Acxiom® (NASDAQ: ACXM), the data foundation for the world's best marketers, today announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute audiences throughout the marketing ecosystem via LiveRamp, their preferred onboarder, or native PII-based integrations.
As a tool for advanced cross-channel audience management, Acxiom Audience Cloud enables agencies and marketers to generate audiences at a targeted level, while adhering to applicable privacy rules and laws. Agencies and marketers now have an on-demand tool that uses AND/OR and NOT advanced logic and generates counts in seconds for custom built audiences and delivers those audiences to hundreds of programmatic and premium publishers across desktop, mobile and social channels. Audiences can be targeted by:
For instance, a media planner using Acxiom Audience Cloud can obtain counts in real time for affluent couples without children who have a high propensity for luxury cars and are active investors, and distribute this hypertargeted audience across Acxiom's publisher partner ecosystem.
"Acxiom Audience Cloud radically simplifies the process for creating and distributing audiences created from Acxiom data, resulting in better campaign planning, optimized marketing spend and increased ROI," said Andy Johnson, vice president, data and product management, Audience Solutions at Acxiom. "Now agencies and marketers can benefit from direct access to advanced audience management capabilities for true cross-channel marketing at scale, using this solution which includes the ethical use of data considerations, a/k/a privacy, in the design layer."
The Audience Cloud offers:
For more information about Acxiom Audience Cloud, visit www.acxiom.com.
About Acxiom
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
Contacts
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/acxiom-announces-audience-cloud-for-advanced-cross-channel-management-of-acxiom-data-300386077.html
SOURCE Acxiom
Copyright 2017 PR Newswire
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