Acxiom® Acquires Quinetix to Further Enhance Services Related to Customer Growth, Retention and Pricing Optimization

  
    
  
  
    
      Acxiom® Corporation 
      (Nasdaq: ACXM), a global leader in interactive marketing services, today 
      announced the acquisition of Quinetix, LLC, a Rochester, N.Y.-based 
      provider of analytics and predictive modeling for large and medium-size 
      businesses in retail banking and other industries.
    
    
      The acquisition gives Acxiom additional consumer insight capabilities 
      that enable clients to more effectively retain and grow their customer 
      base and optimize pricing. Acxiom and Quinetix have partnered for more 
      than five years to jointly serve clients in industries ranging from 
      multi-channel retail banking to hospitality to media.
    
    
      “Our clients are increasingly looking for ways 
      to integrate their targeting capabilities into a consolidated yet highly 
      scalable marketing system,” said Tom Mangan, 
      Acxiom senior vice president for Global Consulting. “By 
      formally incorporating Quinetix’s Customer CubeTM 
      into the Acxiom solution, we will give our clients additional analytics 
      firepower to extend the value derived from our marketing services.”
    
    
      “We are excited to bring our solutions to 
      Acxiom Corporation and become part of the industry’s 
      leading integrated marketing services provider,” 
      said Rob DiCesare, Quinetix president and CEO. DiCesare will join Acxiom’s 
      Global Consulting team, reporting to Consulting practice leader Mike 
      Richardson. DiCesare’s leadership team of 
      Paul Bennett, Gary Briggs, Tricia Kennedy and Craig Wingate will join 
      him at Acxiom with the rest of the Quinetix team.
    
    
      “The Quinetix team in Rochester is strong in 
      key industries that Acxiom serves, so this is a natural extension of the 
      relationship we have enjoyed for several years,” 
      Mangan said. “We look forward to putting 
      their intellectual capital to work for more of our customers.”
    
    
      About Acxiom
    
    
      The global leader in interactive marketing services, Acxiom helps 
      clients connect with their customers through deep consumer insight that 
      enables effective and profitable marketing initiatives and business 
      decisions. Our consultative approach spans multiple industries and 
      incorporates decades of experience in consumer data and analytics, 
      information technology, data integration, and consulting solutions for 
      effective marketing across digital, Internet, email, mobile and direct 
      mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, 
      Ark., and serves clients around the world from locations in the United 
      States, Europe, and the Asia-Pacific. For more information about Acxiom, 
      visit www.acxiom.com.
    
    
      Acxiom is a registered trademark of Acxiom Corporation.